Millennials have lived through a number of tragedies, including the 9/11 terrorist attacks, the Great Recession and now the COVID-19 pandemic. How did these events shape millennials? And what do marketers, advertisers, brands and researchers need to know about this generation and their unique perspectives, in order to market to them effectively?
Three ARF Young Pros, millennials from diverse backgrounds, shared how these difficult times have affected them, both personally and professionally, in this recent webinar. The speakers were Jourdan Henry, a product manager at Nielsen, Shilpa Jandhyala, a client partner at Teradata and Karen Montecuollo, VP, consumer and social media insights for A+E Networks. The event was moderated by Edwin Wong, SVP of insights and innovation at Vox Media.