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  • October 30 @ 12:00 pm - 1:00 pm EST

The State of the Insights and Analytics Disciplines 2024

Attendees joined the ARF Organizational Council on October 30 for the unveiling of the 2024 Organizational Benchmark Survey results, which explores the evolving structure and function of research and analytics […]
  • October 23 @ 9:00 am - 4:00 pm PST • Universal City

OTT 2024

Save the date for this upcoming ARF event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. SPONSORS HOST
  • October 23 @ 8:30 am - 9:30 am PST • Universal City

Women and Sports: Audience, Brands & Cultural Impact

On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders […]
  • October 22 @ 5:00 pm - 7:00 pm EST • New York

Power Moves: Senior Leaders on Career and Industry Evolution

Attendees joined us at SiriusXM’s NYC headquarters as industry leaders shared pivotal career moves that have shaped their success. We discussed taking career risks, navigating non-traditional paths, and leveraging new […]
  • October 15 @ 12:00 pm - 1:00 pm EST

The Importance of Incrementality in Retail Media Measurement

Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of […]
  • October 9 @ 12:00 pm - 12:45 pm EST

Big Data and Advanced Audiences

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees […]
  • September 26 @ 10:00 am - 9:00 pm EST

Creative Effectiveness Event & David Ogilvy Awards Reception

MORE DETAILS INCLUDING SPEAKERS AND AGENDA WILL BE AVAILABLE SOON. If you are not automatically redirected to the Creative Effectiveness website please click here. ACCESS 2023 EVENT CONTENT About the […]
  • September 18 @ 12:00 pm - 1:00 pm EST

What is Premium Content?

Attendees joined us on September 18 for a Town Hall on what ‘premium content’ is and whether it is the right construct for trying to assign values to media. We […]
  • September 17 @ 12:00 pm - 1:00 pm EST

Inside the Journal of Advertising Research: Virtual Influencers, Advertising’s Financial Impact, and Avatars in the Metaverse

Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration […]
  • September 12 @ 12:00 pm - 1:00 pm EST

The Long-Term Effects of Advertising on Social Platforms

The ARF Social Council held an event on September 12 diving into the long-term effects of social media advertising on consumers, based on the results of an experiment undertaken by […]