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  • December 16 @ 12:00 pm - 1:00 pm

Young Pros: December Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: 60-minute sessions;…
  • December 9 @ 12:00 pm - 1:00 pm

Insights Studio: Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond

Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement. During this Insights Studio, we explored the measurement challenges brands have faced in the wake of significant consumer changes. We also discussed best practices brands should be using to ensure their marketing measurement is set up for future success as consumers continue to react to major societal change. OptiMine, an agile marketing analytics provider, Kepler, a global digital agency, and Beachbody, an innovative health and fitness…
  • December 8 @ 3:00 pm - 4:00 pm

L.A. Council: The Future of TV -- New Insights and Key Issues for 2022

The LA Media Research Council and Community focus on issues of particular importance for the media industry. This December 8 event provided new research insights on viewing trends, discussed media industry priorities and measurement issues, and set the stage for new learnings in 2022. Attendees heard the latest data on how to create better ad experiences for streaming and insights on streaming service account sharing from the ARF’s DASH study. The event featured speakers who are experts with the highest…
  • December 7 @ 1:00 pm - 2:00 pm

Women in Analytics: Modern Leadership: New Skills for a New Era

At this ARF Women in Analytics, Alexandra Samuel, co-author of Remote, Inc.: How to Thrive at Work…Wherever You Are, drew on her extensive remote work research and experience to share how to build an organizational model and culture that enables employees to shift between lively collaboration and focused solo work. Industry leaders also discussed their leadership principles and how they have adjusted their management styles to match the new work reality. Attendees were given the opportunity to comment on what…
  • December 1 @ 1:00 pm - 2:00 pm

CIMM: Demystifying Converged TV Measurement – Four Building Blocks

On December 1, 2021, CIMM (Coalition for Innovative Media Measurement) hosted a special update webinar on the four main building blocks of converged TV measurement that are needed to advance new solutions for complete cross-platform video measurement. The session, featuring Jane Clarke, CEO and Managing Director at CIMM, Alan Wolk, Co-Founder and Lead Analyst at TVREV, and Jon Watts, Executive Director at Project X Institute, provided an overview on the development of: 1. TV “Census-Like” Data: Second-by-second, standardized Smart TV…
  • December 1 @ 12:00 pm - 1:00 pm

Cognition Council: Values in Advertising and the Content around it, Part II

Brand safety has been a major issue for advertisers in 2021 as news events and public comments on social platforms continue to ignite concern and controversy. At the same time, in the wake of COVID-19 and the flowering of social activism in 2020, brands became more interested in aligning with social causes. This event expanded on previous ARF Cognition Council research on these issues, building on the presentations and discussion at the October Cognition Council event. On December 1, experts…
  • November 18 @ 3:00 pm - 4:00 pm

Young Pros: November Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: 60-minute sessions;…
  • November 15 - November 18 @ 12:00 pm - 2:15 pm

Attribution & Analytics Accelerator

In November 2021, the ARF and Sequent Partners presented the sixth annual Attribution & Analytics Accelerator, the industry’s only event focused exclusively on attribution, marketing mix models and the science of marketing performance. The<strong Attribution & Analytics Accelerator focused on the following topics: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified Measurement TV Attribution…
  • November 11 @ 12:00 pm - 1:00 pm

Young Pros 10th Anniversary Virtual Event

The Young Pros celebrated its 10th anniversary with a virtual celebration event. The Young Pros program has supported over 3,000 young professionals from over 800 companies grow and flourish in their chosen research path. Many of the ARF Young Pros who started out in the program 10 years ago are now emerging leaders in their own right. This event acknowledged their accomplishments and inspired the next generation of Young Pros. A panel of former ARF Young Pros shared their unique…
  • November 9 @ 12:00 pm - 1:00 pm

ARF Cultural Effectiveness Council: Navigating The Messy Middle: The Great Resignation

With roughly 40% of employees considering leaving their jobs in the next year and a record 4.3 million people quitting their jobs in August 2021, many teams have faced capacity issues and many Diversity, Equity, and Inclusion efforts (DEI) have been threatened. It’s critical to understand how this trend has impacted media, marketing, and research, particularly given lower levels of industry diversity and the now higher demand for underrepresented workers. At this event, the ARF Cultural Effectiveness Council’s Janelle James…