Attendees joined the ARF Organizational Council on October 30 for the unveiling of the 2024 Organizational Benchmark Survey results, which explores the evolving structure and function of research and analytics […]
October 23 @ 9:00 am - 4:00 pm PST • Universal City
On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders […]
Attendees joined us at SiriusXM’s NYC headquarters as industry leaders shared pivotal career moves that have shaped their success. We discussed taking career risks, navigating non-traditional paths, and leveraging new […]
Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of […]
Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees […]
MORE DETAILS INCLUDING SPEAKERS AND AGENDA WILL BE AVAILABLE SOON. If you are not automatically redirected to the Creative Effectiveness website please click here. ACCESS 2023 EVENT CONTENT About the […]
Attendees joined us on September 18 for a Town Hall on what ‘premium content’ is and whether it is the right construct for trying to assign values to media. We […]
Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration […]
The ARF Social Council held an event on September 12 diving into the long-term effects of social media advertising on consumers, based on the results of an experiment undertaken by […]