On February 13, academics from around the world shared insights from ground-breaking, empirical research on relatively new fields that have high-impact potential for the advertising industry: the effects of sonic branding, ASMR influencers and brand activist messaging. Afterwards, attendees participated in a dynamic, concluding Q&A with the speakers, led by ARF Chief Research Officer, Paul Donato.
Sebastian SilasResearcher at Hanover Music Lab
Hanover University of Music, Drama and Media
Tyler MilfeldSean Traynor ’91 Assistant Professor of Marketing
Eric HaleyDeForrest Jackson Professor
University of Tennessee
Federico MangiòPostdoctoral Research Fellow in Marketing
University of Bergamo, Italy