A Peek Behind the Curtain at Out-of-Home Advertising

On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it.

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Featured Speakers

Lexi Capalli
Lexi CappalliSr. Dir., Creative Solutions Delivery Team Lead
Kantar

Creative Council Member

Rachael Ryan
Rachael RyanGlobal Research & Insights
TikTok

Creative Council Member

Enza Chiodi
Enza ChiodiChief Client Officer
Talon North America

Ian Dallimore
Ian DallimoreVP of Digital Growth
Lamar Advertising
Maggie Peot
Maggie PeotDigital Strategy Manager supporting Specialty Hair and Skin Care business unit
Church & Dwight
Maureen McCloskey
Maureen McCloskeyManaging Director of Marketing and Advertising
Kinetic WorldWide
Karen Montecuollo
Karen MontecuolloA+E Networks
Moderator