Future-Proofing the Analytics and Insights Function

On February 6, the ARF Analytics Council revealed how insights and analytics professionals believe they can future-proof their departments. Industry veterans shared which functions they believe will be replaced by automation, machine learning and artificial intelligence, based on anonymous interviews conducted by the Organizational Working Group with senior ARF members.
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Featured Speakers

Helen Katz, speaker
Helen KatzEVP, Research
Publicis Media
John Baro, speaker
John BaroMarket Research & Insights
Spectrum Reach
Simon Chadwick, speaker
Simon ChadwickManaging Partner
Cambiar LLC
Michelle Gibb, speaker
Michelle GibbVice President, Global Insights & Analytics
Mondelēz International
Jed Meyer, Moderator
Jed MeyerSVP, Media Solutions Leader
Kantar
Shelley Yang, Moderator
Shelley YangDirector, Insights Activation
Ipsos Creative Excellence
Steve Millman, Moderator
Steve MillmanGlobal Head of Research & Data Science
Dynata