At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio…

On February 8, the ARF Creative Council held a conversation and evaluation of the advertising industry’s biggest night of the year, the Super Bowl, from an analytical lens. Executives from four major research companies discussed what makes Super Bowl ads stand out and shared related advice on getting the most out of them. Attendees learned about what factors play a role in the success or impact of a Super Bowl ad. A selection of this year’s pre-released ads were also…

The boldest and brightest minds joined us for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization. ACCESS EVENT CONTENT 2022 Agenda Highlights This year’s agenda featured four themes over four days. Monday, November 14 Reengineered Experiments: Finding Their Place in Performance Analytics…

On November 9, 2022, industry leaders joined us to share highlights from EffWorks Global 2022 — a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Topics of discussion included: marketing in the post-Covid economy, effective advertising in unprecedented times, the value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making, and more. ACCESS EVENT CONTENT AGENDA SPEAKERS ACCESS EVENT CONTENT Partner

On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement. ACCESS EVENT CONTENT Speakers Brian FuhrerSVP, Product Strategy Nielsen View Bio Radha Subramanyam, Ph.D.President and Chief Research & Analytics Officer CBS View Bio Jon GiegengackPrincipal Hub Entertainment Research View Bio Yan LiuCEO & Co-Founder TVision…

On October 20, Radha Subramanyam, a pioneer in the media and technology industry, provided an update on the representation and measurement of diverse audiences at Advertising Week 2022, presented by the ARF. She shared how CBS is putting programming inclusiveness at the forefront and gave insight into how CBS formed a BIPOC metric to assess the value of racial representation in people’s content choices. ACCESS EVENT CONTENT Featured Speaker Radha Subramanyam, Ph.D. President and Chief Research & Analytics Officer CBS…

On October 13, 2022, industry leaders joined us for an inaugural Creative Effectiveness event on how to stimulate great creative and measure it. Panelists shared innovative and experiential formats as well as new approaches and tools in support of building and measuring campaigns. The event was followed by the ARF David Ogilvy Awards reception. VIEW WINNING CAMPAIGNS ACCESS CREATIVE EFFECTIVENESS CONTENT Creative Effectiveness Agenda 2022 Winners About the ARF David Ogilvy Awards Past Winners CREATIVE EFFECTIVENESS SPONSORS AWARD SPONSORS

On September 12, the ARF and Adelaide co-hosted an event to deepen understanding around how attention metrics work, how to utilize them and the nuances of their application to media and advertising quality measurement. Attention Economy experts from Adelaide, Anheuser-Busch InBev, the ARF, The Attention Council, Havas Media Group, OMD USA, Realeyes and TVision hosted focused discussions on how attention metrics can optimize the match between media placement and consumer targets, improve creative testing and overall campaign outcomes, and more.…

On July 12, 2022, forecasting, and product experts shared frameworks and strategies for participants to consider as they plan amid disruptions in the industry. Presenters discussed techniques marketers could use to drive consumer action and advocacy — as well as econometric models for search trends, insights on holistic analytics programs, reflections on gold standard probability methods — and new forecasting techniques in the wake of the pandemic and more. ACCESS EVENT CONTENT Featured Speakers Carolyn BykowskiSenior Manager, CMI Performance &…

The ARF hosted its annual audience measurement and conference, AUDIENCExSCIENCE 2022, on April 12-14, 2022. The industry’s biggest names and brightest minds took part in spirited discussions and shared their latest work on the industry’s most pressing issues, such as the transition to a multi-currency market, measurement and media predictions and generational marketing. Keynotes were presented by author and professor at King’s College London, Bobby Duffy, CEO-Producer-Pundit, Evan Shapiro, and Paramount executives, John Halley and Colleen Fahey Rush. Keynote Speakers