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  • March 20 - March 21 @ 9:00 am - 5:00 pm EDT • New York

AUDIENCExSCIENCE 2024

The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media. If you aren’t automatically redirected to the AudiencexScience 2024 web site please…
  • November 14 @ 9:00 am - 5:45 pm EDT

Attribution & Analytics Accelerator 2023

The Attribution & Analytics Accelerator returned for its eighth year as the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds took the stage to share their latest innovations and case studies. Modelers, marketers, researchers and data scientists gathered in NYC to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. ACCESS EVENT CONTENT Featured Speakers Neha…
  • October 24 @ 10:00 am - 4:00 pm PDT • Burbank

OTT 2023: Navigating the Evolving Media Landscape

The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications. ACCESS EVENT CONTENT Speakers Natasha HritzukVP Global Entertainment Insights, Corporate Strategy Warner Bros. Discovery View Bio Brian FuhrerSVP, Product Strategy & Thought Leadership…
  • October 4 @ 10:00 am - 8:00 pm EDT

Creative Effectiveness Event & David Ogilvy Awards Reception

At our second annual Creative Effectiveness event, industry visionaries discussed the perspectives, theories, and resources they employ to develop and measure great creative. Attendees joined us in New York City or via livestream to hear fresh insights on the advertising landscape: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative. Immediately after, we honored the teams behind insights-driven advertising with the ARF David Ogilvy Awards ceremony and dinner. The…
  • July 18 @ 12:00 pm - 1:45 pm EDT

FORECASTING 2023: Managing Risk -- How Businesses Can Get Better Visibility into the Near and Long-Term Future

Managing business risk involves having a rational, data-driven view of the future while simultaneously being as prepared as possible for external shocks — from a global pandemic and the ensuing supply-chain disruptions, to inflation, data signal losses, war, and great power competition. At our annual Forecasting event, held virtually on July 18, leading experts shared how businesses can adapt forecasting techniques to manage risk. ACCESS EVENT CONTENT Featured Speakers Erica ThompsonAssociate Professor of Modelling for Decision Making UCL Author of…
  • June 7 @ 10:00 am - 4:00 pm EDT • New York

ATTENTION 2023

On June 7, 2023, attention economy experts came together in NYC to share case studies and participate in engaging discussions on the attention measurement landscape. Plus, attendees heard a recap of the issues debated at AUDIENCExSCIENCE and an update on Phase I of the ARF Attention Validation Initiative, an empirically based evaluation of the rapidly developing market for attention measurement and prediction. ACCESS EVENT CONTENT Featured Speakers Tracy Adams, Ph.D.Research Project Manager ARF Speaker Bio Pedro AlmeidaCEO MediaProbe Speaker Bio…
  • May 3 @ 12:00 pm - 1:00 pm EDT

Inclusion by Design in Pharma Research and Marketing

On May 3, panelists across the pharma and health care industries came together to discuss the role of inclusion in advertising. Attendees learned what steps should be taken to ensure that market research and ads represent their full range of consumers, challenges in designing research for difficult-to-reach populations, and how representation affects ad creative. ACCESS EVENT CONTENT Featured Speakers Marjorie ReedyTeam Lead, Experience Design and Research Strategy Merck Moderator Co-Chair, Pharma Council View Bio Jillian RiceVice President Ipsos Creative Excellence…
  • April 25 - April 26 @ 9:00 am - 5:00 pm EDT • New York

AUDIENCExSCIENCE 2023

The ARF hosted its annual flagship conference, AUDIENCExSCIENCE 2023, on April 25-26, 2023. The industry’s biggest names and brightest minds came together to share new insights on the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats. Keynotes were presented…