The ARF hosted its annual audience measurement and conference, AUDIENCExSCIENCE 2022, on April 12-14, 2022. The industry’s biggest names and brightest minds took part in spirited discussions and shared their latest work on the industry’s most pressing issues, such as the transition to a multi-currency market, measurement and media predictions and generational marketing. Keynotes were presented by author and professor at King’s College London, Bobby Duffy, CEO-Producer-Pundit, Evan Shapiro, and Paramount executives, John Halley and Colleen Fahey Rush. Keynote Speakers

SHOPPER 2022, the industry’s leading consumer behavior conference held March 8-9, 2022, brought marketers and retailers together to discuss how to use sales data to understand shoppers individually and connect consumer behavior and attitudes to sales. Case studies and panels with industry experts shared insights on the latest innovations in using data to develop marketing insights and measurement to deliver engaging experiences and drive quantifiable conversions. Attendees learned how to adjust their insights strategies in these changing times. Experts discussed:…

In November 2021, the ARF and Sequent Partners presented the sixth annual Attribution & Analytics Accelerator, the industry’s only event focused exclusively on attribution, marketing mix models and the science of marketing performance. The Attribution & Analytics Accelerator focused on the following topics: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified Measurement TV Attribution…

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. Over two days, the ARF and IPA partnered to present the best new thinking and empirical research for marketing effectiveness. Sessions were curated from our two 2021 flagship events — AUDIENCExSCIENCE and EffWorks Global — and designed to help you boost your business performance. Event content — including videos and presentations — is available to event registrants on-demand. The agenda…

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services — and in ad dollars going to OTT and CTV. As a result, the market has become saturated and the push — and battle — for subscriptions and advertisers, is heating up in the US…

Consumers watch what they want, when they want, which has led to a rise in OTT and other platform options. So how are networks creating content for an evolving audience? Is content platform-specific? Data is the key to unlocking what talent works best on what platform. Today’s data-driven environment is complex, and that extends to maximizing success by platform. Some rules apply across all great shows: compelling characters, strong narrative arcs and great talent. Within the premium video space, differences…

AUDIENCExSCIENCE 2021, the ARF’s biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues, took place virtually from September 20-22. ACCESS EVENT CONTENT Speakers hailing from brands, agencies, media and research companies shared their work and perspectives on the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns. Keynotes & Featured Speakers Bridget…