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  • November 14 - November 17 @ 12:00 pm - 2:00 pm EST

Attribution & Analytics Accelerator 2022

The boldest and brightest minds joined us for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization. ACCESS EVENT CONTENT 2022 Agenda Highlights This year’s agenda featured four themes over four days. Monday, November 14 Reengineered Experiments: Finding Their Place in Performance Analytics…
  • November 9 @ 11:00 am - 1:00 pm EST

Evidence-Based Research for Effective Marketing

On November 9, 2022, industry leaders joined us to share highlights from EffWorks Global 2022 — a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Topics of discussion included: marketing in the post-Covid economy, effective advertising in unprecedented times, the value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making, and more. ACCESS EVENT CONTENT AGENDA SPEAKERS ACCESS EVENT CONTENT Partner
  • October 25 @ 10:00 am - 4:00 pm PST • Burbank

OTT: Optimizing Total TV: Strategies for the New Media Landscape

On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement. ACCESS EVENT CONTENT Speakers Brian FuhrerSVP, Product Strategy Nielsen View Bio Radha Subramanyam, Ph.D.President and Chief Research & Analytics Officer CBS View Bio Jon GiegengackPrincipal Hub Entertainment Research View Bio Yan LiuCEO & Co-Founder TVision…
  • October 20 @ 10:00 am - 10:30 am EST

Advertising Week 2022: Scoring for Representation

On October 20, Radha Subramanyam, a pioneer in the media and technology industry, provided an update on the representation and measurement of diverse audiences at Advertising Week 2022, presented by the ARF. She shared how CBS is putting programming inclusiveness at the forefront and gave insight into how CBS formed a BIPOC metric to assess the value of racial representation in people’s content choices. ACCESS EVENT CONTENT Featured Speaker Radha Subramanyam, Ph.D. President and Chief Research & Analytics Officer CBS…
  • October 13 @ 12:00 pm - 7:00 pm EST • New York

Creative Effectiveness & David Ogilvy Awards Reception

On October 13, 2022, industry leaders joined us for an inaugural Creative Effectiveness event on how to stimulate great creative and measure it. Panelists shared innovative and experiential formats as well as new approaches and tools in support of building and measuring campaigns. The event was followed by the ARF David Ogilvy Awards reception. VIEW WINNING CAMPAIGNS ACCESS CREATIVE EFFECTIVENESS CONTENT Creative Effectiveness Agenda 2022 Winners About the ARF David Ogilvy Awards Past Winners CREATIVE EFFECTIVENESS SPONSORS AWARD SPONSORS
  • September 12 @ 2:00 pm - 5:00 pm EST

ATTENTION METRICS: Moving from Laboratory to Field Applications

On September 12, the ARF and Adelaide co-hosted an event to deepen understanding around how attention metrics work, how to utilize them and the nuances of their application to media and advertising quality measurement. Attention Economy experts from Adelaide, Anheuser-Busch InBev, the ARF, The Attention Council, Havas Media Group, OMD USA, Realeyes and TVision hosted focused discussions on how attention metrics can optimize the match between media placement and consumer targets, improve creative testing and overall campaign outcomes, and more.…
  • July 12 @ 12:00 pm - 2:00 pm EST

FORECASTING 2022: How Can Scenario Planning Improve Agility in Adjusting to Change? 

On July 12, 2022, forecasting, and product experts shared frameworks and strategies for participants to consider as they plan amid disruptions in the industry. Presenters discussed techniques marketers could use to drive consumer action and advocacy — as well as econometric models for search trends, insights on holistic analytics programs, reflections on gold standard probability methods — and new forecasting techniques in the wake of the pandemic and more. ACCESS EVENT CONTENT Featured Speakers Carolyn BykowskiSenior Manager, CMI Performance &…
  • April 12 - April 14 @ 11:00 am - 3:00 pm EST

AUDIENCExSCIENCE 2022

The ARF hosted its annual audience measurement and conference, AUDIENCExSCIENCE 2022, on April 12-14, 2022. The industry’s biggest names and brightest minds took part in spirited discussions and shared their latest work on the industry’s most pressing issues, such as the transition to a multi-currency market, measurement and media predictions and generational marketing. Keynotes were presented by author and professor at King’s College London, Bobby Duffy, CEO-Producer-Pundit, Evan Shapiro, and Paramount executives, John Halley and Colleen Fahey Rush. Keynote Speakers
  • March 8 - March 9 @ 12:00 pm - 1:30 pm EST

SHOPPER 2022: The 21st Century Shopper -- Marketers and Retailers Adjust Their Insights Strategies

SHOPPER 2022, the industry’s leading consumer behavior conference held March 8-9, 2022, brought marketers and retailers together to discuss how to use sales data to understand shoppers individually and connect consumer behavior and attitudes to sales. Case studies and panels with industry experts shared insights on the latest innovations in using data to develop marketing insights and measurement to deliver engaging experiences and drive quantifiable conversions. Attendees learned how to adjust their insights strategies in these changing times. Experts discussed:…