The hype says that Linear TV is dead – and that Digital is King. What’s the real deal behind headlines like these?
The real deal is that today’s viewers have a choice and they’re choosing ways to watch that best fit their lives. TV on their phones, tablets, computers…why not?
At this ARF Leadership Lab session, you will learn what motivates consumers to view content across platforms, and to sort out how to accurately measure media usage. In this half-day, hands-on course, you’ll also see how to best evaluate ROI in today’s cross-platform world.