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  • July 16 @ 12:00 pm - 1:00 pm EDT

Can Barriers to Early Concept Testing Be Removed?

Although John Wanamaker, considered by many a “pioneer in marketing,” once famously said that he knew about half of his ad spend was wasted, he didn’t know which half. MediaScience’s research estimates this figure to be closer to 80/20, with only 20% of ad spend delivering lasting ad impact. The remaining 80% primarily serves to […]
  • October 15 @ 12:00 pm - 1:30 pm EDT

AI Series

Save the date for this upcoming A.I. Series event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW SPONSOR
  • October 21 @ 12:00 pm - 1:00 pm EDT

AI Series

Save the date for this upcoming AI Series event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW