Join the ARF at SXSW on March 13 for a one-day Think Tank: Solving Problems in Cross-Platform Advertising to address the cross-platform challenges confronting our industry. Renowned critical thinkers from agencies, media companies, measurement organizations and trade groups will share their perspectives, insights, and endeavors in the SXSW Brands and Marketing track to address:
How ad agencies are balancing the needs of brand advertising with the complexity of buying targeted audiences.
How major independent measurement companies are keeping up with the explosion of digital and behavioral data.
How media companies are endeavoring to offer advertisers innovations in accountability, attribution and performance marketing.
How industry groups are developing tools to solve the cross-platform measurement challenges, in an era of BOTS, non-human traffic, and non-viewable impressions.
The day will conclude with a lively debate on a critical topic: Privacy: Has Targeted Marketing Gone Too Far? Rick Bruner – CEO, Central Control & Vice Chair, USA, I-COM, and Christine Bannan, Consumer Protection Counsel, EPIC, will air differing views on GDPR, CCPA and similar efforts to rein in digital tracking, moderated by Scott McDonald, Ph.D., President & CEO, at the ARF.
Get your insider’s pass to participate in the ARF Think Tank and a full-day of unparalleled discovery, learning, and networking by registering to attend SXSW with any badge type option.
Kate SirkinEVP, Global Data Partnerships, Publicis Spine