At SXSW on March 13 the ARF presented a one-day Think Tank: Solving Problems in Cross-Platform Advertising to address the cross-platform challenges confronting our industry. Renowned critical thinkers from agencies, media companies, measurement organizations and trade groups shared their perspectives, insights, and endeavors.
Here are some highlights:
How ad agenciesare balancing the needs of brand advertising with the complexity of buying targeted audiences. (insert video)
How major independent measurement companiesare keeping up with the explosion of digital and behavioral data.
How media companiesare endeavoring to offer advertisers innovations in accountability, attribution and performance marketing.
How industry groupsare developing tools to solve the cross-platform measurement challenges, in an era of BOTS, non-human traffic, and non-viewable impressions.