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  • June 23 - June 24 @ 11:00 am - 12:30 pm EDT

DATAxSCIENCE: Forecasting Post-Pandemic Business Recovery

With the introduction of vaccines and the coronavirus’s wider diffusion, forecasting attention is turning to scenarios for the pandemic’s end, and the timing and shape of recovery. Yet forecasting recovery can be more challenging than dealing with the immediate crisis. During the emergency, the sense of purpose was clear – act now and safeguard the business. During the recovery phase, marketers need to address both present and long-term questions: What changes in consumer purchasing and watching behaviors that we witnessed…
  • June 30 @ 12:00 pm - 12:45 pm EDT

ARF Young Pros at DATAxSCIENCE: Let’s Talk Insights -- Forecasting Business Recovery

Young Pros are invited to an exclusive discussion session the week after DATAxSCIENCE. Share your opinions and discuss findings from the event. DATAxSCIENCE attendance is encouraged, but not required, to take part in the discussion session. Come away with an understanding of key issues relating to forecasting post-pandemic business recovery — which changes in consumer purchasing and viewing behavior will remain post-COVID-19, and how models need to be adjusted. Find out what other Young Pros are thinking and develop your…
  • September 20 - September 22 @ 11:00 am - 3:00 pm EDT

AUDIENCExSCIENCE 2021

Save the date! AUDIENCExSCIENCE will take place virtually on September 20-22, 2021. The pace of disruption to audience analytics was already dizzying, but the COVID-19 pandemic added another dimension. Consumer behaviors shifted rapidly and unexpectedly, leaving marketers uncertain about how to deal with their attribution models. What behaviors will stick and which ones will fade? In the quest to quantify marketing results, how do future solutions like virtual IDs fare? The TV ad market is evolving, begging more questions about…
  • November 15 - November 18 @ 12:00 pm - 2:00 pm EDT

Attribution & Analytics Accelerator

The ARF and Sequent Partners are excited to present the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This year, November 15-18, the Attribution & Analytics Accelerator will focus on topics including: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified…