AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions, and what forms of human oversight are necessary to preserve accountability. This conference will examine how firms are incorporating AI into analytics and forecasting workflows, […]

Creative strategy is being reshaped by the convergence of retail media, hyper-targeting, and AI. As marketers gain unprecedented access to granular data and real-time optimization tools, performance pressures have intensified—shifting how creative is developed, deployed, and evaluated. This precision-driven environment raises an important tension: while short-term efficiency improves, long-term brand equity may be harder to […]

The Marketing Effectiveness Accelerator is the only event focused exclusively on attribution, marketing mix models, and the science of marketing performance measurement. Top minds will present groundbreaking insights and empirically grounded case studies. The audience consists of strategic marketers seeking evidence-based solutions. The 2026 Marketing Effectiveness Accelerator will be held on November 10 at People […]