Why do people buy some products and not others? How do media messages influence a shopper's buying choices? What makes buyers tick and what makes them click? How can marketers effectively harmonize emotion and action? What are best practices for combining big data and small data to understand and predict customer behavior?
We (humans) like to think of ourselves as rational animals. Over the past two decades, the notion that humans are rational and good at making decisions has been debunked thanks to work by Kahneman, Tversky, Ariely and others. We make some choices quickly, often relying on heuristics and biases. Other times decision-making is agonizing and inefficient.
Given the irrationality of humans, how can marketers per…
April 19 @ 9:00 am - April 21 @ 7:00 pm • Jersey City
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AUDIENCExSCIENCE 2020, the premier conference on audience measurement and growth, provides a multi-dimensional perspective on today's challenges and opportunities, while bringing the future into 20/20 focus:
5 Reasons to get excited about AUDIENCExSCIENCE 2020
#1 Enhance your understanding about how to assemble audiences and build reach among ever-more specific target audiences in today's highly fragmented environment.
#2 Deepen your knowledge about how to address the tension between the competing demands of building brands and increasing activation and what that means for brands' advertising spend.
#3 Gain more clarity about best practices for managing privacy in the fast-changing regulatory climate…