Creative strategy is being reshaped by the convergence of retail media, hyper-targeting, and AI. As marketers gain unprecedented access to granular data and real-time optimization tools, performance pressures have intensified—shifting how creative is developed, deployed, and evaluated. This precision-driven environment raises an important tension: while short-term efficiency improves, long-term brand equity may be harder to […]

The TV NOW conference, formerly ARF OTT/CIMM West, is focused on delivering fresh, research-driven insights on how viewers are shifting their TV and video habits across platforms—and how to measure those changes.Experts will tackle today’s biggest media challenges, revealing what drives audience behavior, how to promote content effectively, the role and impact of AI, and […]

The Marketing Effectiveness Accelerator is the only event focused exclusively on attribution, marketing mix models, and the science of marketing performance measurement. Top minds will present groundbreaking insights and empirically grounded case studies. The audience consists of strategic marketers seeking evidence-based solutions. The 2026 Marketing Effectiveness Accelerator will be held on November 10 at People […]