Why has customer experience become such a critical factor today for brand success?
Find out at EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York. You must use code ARF2019 to attend EXPERIENCExSCIENCE and get access to an exclusive ARF cocktail reception at Bar Boulud that evening, plus all Advertising Week NY sessions.
Register Now Using Code ARF2019
At EXPERIENCExSCIENCE we’ll explore these areas:
What is the role of CDP in managing customer experience?
How can brands get the best out of paid, owned and earned media?
What are best practices for measuring customer experience investments?
How can companies successfully make customer experience a collaborative co…
Viewer behavior is shifting at an unprecedented rate. By 2022, more than 58% of the US population will subscribe to OTT video content services according to eMarketer. How and why do viewers choose platforms and networks? How do they discover new programs, and what influences their program selections?
At OTTxSCIENCE on October 22 at the Universal Studios Lot you will hear about the latest trends, technologies, content and competition within the OTT space. During this one-day program, industry experts will discuss: how they are measuring changing viewing behaviors, the latest trends concerning both content and ad creative, and how data driven marketers approach OTT and the criteria they use to select data providers to maximize …
Solving the Attribution Puzzle
Bridging MMM and MTA for Better Marketing Outcomes
Market mix models (MMM) have been a staple of marketing analytics for decades, but our ever-expanding digital footprints have facilitated the rise of multi-touch attribution (MTA) as a competing paradigm for understanding the ROI of each component of marketing spend.
Each approach has its pros and cons: MMMs are more comprehensive, but they take more time. MTA models are faster and more granular, but generally apply to more limited use cases. This creates challenges for marketers, as they try approaches to connect the two to gain from both, while avoiding mistakes.
Learn how marketers are solving the attribution puzzle— whether a traditiona…
April 19 @ 9:00 am - April 21 @ 7:00 pm • Jersey City
We are pleased to offer a special "Friends & Friends" rate for AUDIENCExSCIENCE 2020.
Register now and save up to $900 per ticket. This offer expires 11/1/19.
Friends & Family
Full Conference ticket includes Sunday afternoon workshop, Monday and Tuesday sessions, President's reception, and lunch both days.
Learn more about submitting your work for consideration for presentation at AUDIENCExSCIENCE 2020.
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