Creative Council

Thank you for attending Creative Effectiveness Day!

Click HERE to register for the Creative Council’s December 3 event on the role of creators and influencers.

If you have any questions for the Creative Council’s fireside chat speakers, please enter them below, along with your email address.

CREATIVE COUNCIL HIGHLIGHTS

A Peek Behind the Curtain – Preventing a Fumble: The Research POV on Super Bowl Advertising

ACCESS EVENT CONTENT

A Peek Behind the Curtain: The Magic and Misery of Creative Briefs

ACCESS EVENT CONTENT

A Peek Behind the Curtain at Improv-Driven Insights

ACCESS EVENT CONTENT

A Peek under the Hood of AI in Creative Development Research

ACCESS EVENT CONTENT

A Peek Inside the Brain – Behavioral Scientist Rory Sutherland Weighs In On Creative

ACCESS EVENT CONTENT

A Happy Hour Peek Inside Grand Ogilvy Winner, “Not a Gun”

ACCESS EVENT CONTENT

Bridging the Creative Divide: How to Collaborate & Unleash Powerful Advertising

READ THE WHITE PAPER

ACCESS EVENT CONTENT

Creative Council Glossary

One of the original Creative Council Working Groups created a glossary of over 800 terms related to creative and research on creative in order to develop standard definitions of the key terms and practices essential to researchers looking to inform the creative process. Its goal is to reduce miscommunication and misunderstanding and create a foundation of common language for marketers, practitioners, and the academic community.

ACCESS THE GLOSSARY

CONSUMERxSCIENCE 2018 Panel: Insights: The Killer of Creative? Or the Driver of Killer Creative?

ACCESS EVENT CONTENT