At ARF’s DATAxSCIENCE 2021, experts in forecasting and scenario planning presented the latest research and insights on understanding which changes in consumer behavior and attitudes will help shape the post-pandemic recovery. They also shared examples of different research methods and models to tap into these signals.
Key themes of the conference included:
The fundamentals did not change, and it’s important not to lose sight of the fundamentals that made brands successful.
Trends that became accelerated by the pandemic, such as anything related to technology and healthcare, are likely to continue.
What drives value may have changed for people.
Enjoy this recap of our DATAxSCIENCE 2021 event.
Key takeaways, the full event video, and presentations are available for ARF members:
If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org.
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