This content is currently only available to AUDIENCExSCIENCE registrants. You must log in to your MyARF account at the upper right corner of your screen to access the event content. If you are logged in and still don't see the content, please hit browser refresh or log out and log in again.
If you need any assistance, please contact us at email@example.com
Integrating linear TV in cross-platform measurement was a challenge undertaken in a partnership between Lucid and Samba TV utilizing ACR (automatic content recognition) and STB (set-top box) data matched to survey responses. Stephanie Gall (Lucid) and Karen Biedermann (Samba) shared details on the inherent problems, potential solutions and biggest learnings from this integration.