Privacy Regulations Paradox
Regulations designed to protect consumers’ privacy can have unintended, negative consequences.
Regulations designed to protect consumers’ privacy can have unintended, negative consequences.
Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.
Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.
Member Only AccessCapping off the final day of sessions, Kantar’s Michelle Eule led a lively commentary on whether the generation consumers are born into really matters as an influence for marketing and if other psychographics or demographics are more important.