Is the Middle Class Really Shrinking?
Lower income groups are shrinking, but the upper middle class and the most affluent groups are expanding. These changes are impacting businesses and marketers. Read more »
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wealthy or high-net-worth
Headline of the Week
In the future--thanks to AI, even death won't keep consumers from their favorite brands. Read more »
Member Only AccessPrivacy Regulations Paradox
Regulations designed to protect consumers’ privacy can have unintended, negative consequences. Read more »
Member Only AccessStriking a Balance: Privacy, Personalization & Profit
Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.
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- Research & Data Quality
- Article
Striking a Balance: Privacy, Personalization & Profit
Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.
Member Only AccessTHE LAST WORD
Capping off the final day of sessions, Kantar’s Michelle Eule led a lively commentary on whether the generation consumers are born into really matters as an influence for marketing and if other psychographics or demographics are more important.
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