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Inside the Journal of Advertising Research — Sixes, A.I. and Media Metrics (Event Summary)

Inside the Journal of Advertising Research — Sixes, A.I. and Media Metrics (Event Summary)

  • INSIGHTS STUDIO

At this Insights Studio, a global panel synthesized their work published in the Journal of Advertising Research on creative strategies for six-second video ads, radio ad-avoidance measures, facial coding analysis of ad sharing, and TV ad effectiveness. Creative trends, generational differences (e.g. Gen Z vs. older audiences) and the power of advertising preferences were among talking points in the concluding Q&A.

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Announcing: WOW! The Wit & Wisdom of Erwin Ephron

Announcing: WOW! The Wit & Wisdom of Erwin Ephron

Erwin Ephron was a luminary in our industry and his words and writings still ring true today on so many pertinent topics. These include media planning, research, targeting, budgeting, data quality, engagement, reach and recency, digital marketing and so much more. The ARF is honored to announce that we have been bequeathed an enormous cache of Ephron’s writings. This windfall includes Ephron’s newsletters from 1992 to 2010.

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JAR Best Papers: Digital Video vs. TV Ad Spend, and Context Effects in Advertising (Event Summary)

JAR Best Papers: Digital Video vs. TV Ad Spend, and Context Effects in Advertising (Event Summary)

  • Insights Studio

At this Insights Studio, JAR Best Paper winning authors discussed their findings on allocating spending across digital video and TV advertising, and the impact of media context on advertising memory. A Q&A panel then applied these insights to the industry and today’s marketplace. Guest panelist JAR Editor-in-Chief John Ford flagged topics of interest for future submissions to the Journal, including artificial intelligence, neuro-based analyses of effectiveness, cross-platform research, and the impact of Covid-19 on advertising.

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