This event explored what has happened to the advertising, research, and analytics workplace since the Analytics Council’s June 13 event on the Great Resignation, delving more deeply into some questions raised by that earlier event.
Member Only AccessA new white paper outlines how innovative methods offer marketers new research tools that can produce more effective creative in the current marketing landscape.
On August 2, 2022, mentors and mentees attended a Mentorship Program Launch event with Neha Bhargava –Advertising Research Director at Meta, and Annabel Jack – Founder at Mentor for Growth, who shared best practices about how to make the most out of your mentorship experience. Then Jamie Thomas – Co-Founder of Cophi, explained the methodology behind the values survey and how and why pairs were matched.
We have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.
Member Only AccessThe hardest thing for most aspiring leaders and managers to master is giving clear, direct and sometimes very hard feedback to others, Jim VandeHei, CEO of Axios, writes.
ARF WIDE’s mission to develop and nurture the next generation of diverse talent in the research and insights industry is imperative to building a workforce that will make our industry better at what we do – representing the Voice of the Consumer.
On June 14th, at the ARF’s Women in Analytics event, thought leaders in the research industry shared best practices and inspiration to help attendees gain ground on their thought leadership path.
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As record numbers of people began leaving their jobs in mid-2021, the Analytics Council’s Organizational Working Group wondered how this “Great Resignation” had affected the advertising, media, and research industries. The Working Group partnered with Dynata to conduct a survey to find out.
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Does the digital environment support or constrain advertising creativity? The answer is both. But how? Researchers in Australia relied on two seminal methods—the rigorous Delphi recruitment method through which research queried creative experts worldwide, and the Four P’s model of creativity. These were applied to investigate “place” (the digital environment) and its impact on the remaining P's: process, person and product. What they found was that technology both enhances and represses creativity.
Member Only AccessData from the U.S. Bureau of Labor Statistics (BLS) show that the total number of U.S. jobs isn’t back to pre-pandemic levels — but some sectors are already bigger than in February 2020, Emily Peck writes for Axios Markets. Most ARF members are in sectors that are on the plus side, namely “Information” and “Professional and Business Services.” Read more »