teams & talent

Better Tools to Optimize Creative

A new white paper outlines how innovative methods offer marketers new research tools that can produce more effective creative in the current marketing landscape.

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ARF Women in Analytics: Mentorship Program Launch

  • Women in Analytics

On August 2, 2022, mentors and mentees attended a Mentorship Program Launch event with Neha Bhargava –Advertising Research Director at Meta, and Annabel Jack – Founder at Mentor for Growth, who shared best practices about how to make the most out of your mentorship experience. Then Jamie Thomas – Co-Founder of Cophi, explained the methodology behind the values survey and how and why pairs were matched.

What Drives Customer Online Engagement

  • MSI

We have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.

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The Value of True Candor

The hardest thing for most aspiring leaders and managers to master is giving clear, direct and sometimes very hard feedback to others, Jim VandeHei, CEO of Axios, writes.

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