sponsorships

• Targets & Segments
• Article

Mega- and Micro-Influencers Manage Authenticity Differently JAR Study Finds

• JOURNAL OF ADVERTISING RESEARCH

This study explores how mega- and micro-influencers manage authenticity in their sponsored content based on social network theory, which argues that individuals, groups and organizations are embedded within webs of social relations and interactions that impact their beliefs and actions. It compares their strategies and engagement rates, providing insights into the effectiveness of different influencer types.

• Past Event Highlights
• Article

Beyond Likes: How Creators Drive Real Business Outcomes

• Article

Empowering Women’s Sports: The Role of Sponsorships in Driving Cultural Change and Media Visibility

• Article

Growth in Women’s Sports: Accelerating Fan Engagement and Brand Investment

• Past Event Highlights
• Article

Women and Sports: Audience, Brands & Cultural Impact

• WOMEN IN ANALYTICS

On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders and top athletes discussed the ROI of investing in women’s sports and shared insights on audience engagement, generational trends, and brand-building opportunities.

• Article

Olympics Sponsorship and Advertising

• Research & Data Quality
• Article

Predicting Sponsorship Retention in Marketing

• Journal of Advertising Research

This comprehensive model accurately predicts sponsorship retention in marketing. Researchers utilized a dataset of over 5,800 sponsorships to identify the key factors that influence sponsor loyalty and longevity.

• Article

The Fan Project: How Women’s Sports Will Lead the Sports Industry into the Future