With the development of emerging technologies like Virtual Reality (VR) and Augmented Reality (AR) in recent years, changes to the advertising and marketing landscapes have followed. Experts from Meta, Snap, Inc. and Influencer joined the Social Council on July 27 to demonstrate what this exciting new medium looks like and expound on what it can do for brands.
Member Only AccessCasey Hobgood, Associate Strategy Director at We Are Social US, argues that “…brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products.”
At the ARF event FORECASTING 2022, experts discussed strategies to help companies deal with and prepare for industry change and disruptions.
We have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.
Member Only Access
Advertising practitioners often turn to personalization-based media strategies to counter banner blindness—the conscious or unconscious act of ignoring banner ads and other graphics that look like ads. But a new study challenges this practice by suggesting that breakthrough, creativity-based strategies may be more effective in some situations.
Member Only AccessThe Hottest Advertising Trends This Summer (Sponsored by GWI)
On July 12, 2022, forecasting, and product experts shared frameworks and strategies for participants to consider as they plan amid disruptions in the industry. Presenters discussed techniques marketers could use to drive consumer action and advocacy — as well as econometric models for search trends, insights on holistic analytics programs, reflections on gold standard probability methods — and new forecasting techniques in the wake of the pandemic and more.
Member Only AccessA Pew Research Center study finds that the social media sites that journalists use most frequently differ from those that the public turns to for news.
Newspapers are closing in the U.S. at the rate of about two per week, showing the pandemic-fueled, local-news crisis continues. Read more »
After eight years as editor-in-chief of the Journal of Advertising Research, Dr. John B. Ford is succeeded by Dr. Colin Campbell, Associate Professor of Marketing at the University of San Diego’s Knauss School of Business, effective September 1st.