Grocery is not going to remain behind other retail classes in online/offline, omnichannel evolution for very much longer. That’s because consumers are already expecting their experiences to seamlessly combine the best of what both online and offline have to offer.
This year’s ARF SHOPPERxSCIENCE event, explored how CPG Brands and retailers can keep pace with consumers and implement winning solutions. Take aways included the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.
- Amy Gómez, Ph.D. – SVP, Cross-Cultural Marketing, Geometry
- Jeff Admiraal – Associate Director, P&G Shopper Analytics & Insights, Procter & Gamble
- Renee Entinghe – Head of Shopper Insights, Nestlé
- Ron Lunde – Principal, The Lunde Company
Details and Venue
The Efficacy of Green Package Cues For Mainstream versus Niche Brands
The Real Estate Value Of Supermarket Endcaps
When Bytes Bite Back
Why Ethical Data Use Will Win the Day