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SHOPPERxSCIENCE

  • Posted: September 6, 2018

SHOPPERxSCIENCE

Log-in for Presentations and Key Takeaways.

Grocery is not going to remain behind other retail classes in online/offline, omnichannel evolution for very much longer. That’s because consumers are already expecting their experiences to seamlessly combine the best of what both online and offline have to offer.

This year’s ARF SHOPPERxSCIENCE event, explored how CPG Brands and retailers can keep pace with consumers and implement winning solutions. Take aways included the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.

Speakers included:

  • Amy Gómez, Ph.D. – SVP, Cross-Cultural Marketing, Geometry
  • Jeff Admiraal – Associate Director, P&G Shopper Analytics & Insights, Procter & Gamble
  • Renee Entinghe – Head of Shopper Insights, Nestlé
  • Ron Lunde – Principal, The Lunde Company

Featured Speakers

Amy Gómez, Ph.D.SVP, Cross-Cultural Marketing, Geometry
Jeff AdmiraalAssociate Director, P&G Shopper Analytics & Insights, Procter & Gamble
Renee EntingheHead of Shopper Insights, Nestlé
Ron LundePrincipal,
The Lunde Company

Details and Venue

Details

Date:
Sep 6 2018
Time:
8:30 am–6:00 pm
Event Category:
Event Tags:

Organizer

Google

Venue

Google Chicago
320 North Morgan Street, #600
Chicago, IL 60607 United States + Google Map
Agenda

Speakers

Ron Lunde
Jason Goldberg
Richard Kelly
Jeff McDonald
Chad Peterson
Stefan Sarvas
Blake Eisler
Matt Kistler
Julie Fleischer
Sarah Wittenborn
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Retailers Lag Consumers by Two Years

  • Posted: October 26, 2015

A recent Warc news release discusses MarketLive’s 7th Annual Holiday Research Study.  Ken Burke, founder and CEO of MarketLive, commented that, “Consumers are adopting new technologies that seemed futuristic just a year ago.”  He also stated, “There’s no question now that consumers are asking for much more than retailers can give, like coupons with local discounts through mobile devices.”

Among the other findings from this survey of 1,000 U.S. consumers who have shopped online at least four times within the past year, own a smartphone, and typically spend $250 or more online annually:

-78% are likely to visit a store as a result of text promotions or alerts sent via mobile prior to store visits.

-69% want in-store text messages with coupons or want be alerted of promotions while they are in the store.

-62% will make a purchase as a result of a notification or offer sent to their mobile device while in the store.

Burke also observed that retailers are struggling to promote their deals in search ads or via search marketing.  As a result, retailers are turning to social media.

At the present time, few consumers are buying via social media, but the majority use social media to search for gift ideas and to share information.  Social media is especially important for millennials, a key target for retailers.

These trends will impact retailers for the 2015 holiday season and in future shopping seasons.

See all 5 Cups articles.