On October 22nd, the ARF Young Pros gathered at SiriusXM for an engaging panel discussion featuring Caroline Hewett (Ipsos), Jeremy Randol (SiriusXM), Laura Pestana Hormilla (Ipsos), and Melissa Paris (SiriusXM). The conversation was moderated by Mallika Acharya (Ipsos) and Rachel Margolin (SiriusXM), both members of the ARF Young Pros Advisory Board. These senior leaders shared their career journeys and offered practical advice on navigating challenges in the evolving fields of advertising, research, and marketing. Attendees left with actionable insights on building meaningful careers, fostering strong relationships, and embracing innovation. Below are the key takeaways from the discussion:
On August 1, participants in the 2024 ARF Women in Analytics mentorship program heard tips about how to grow and maintain their relationships. Our partner, Jamie Thomas, Co-Founder of Cophi, revealed the methodology behind the survey, explaining how and why they were matched. Plus, a panel of Mentors/Mentees from last year’s program shared their experiences and provided ideas for building a strong mentoring relationship.
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Pamela Marsh of Omnicom Media Group walked us through her career journey and shared practical advice to empower young professionals. Attendees participated in a thought-provoking discussion on the challenges and triumphs of a successful career in the advertising world.
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For this event, the Organizational Working Group within the Analytics Council conducted a follow-up survey to its May survey on the Great Resignation. Once again, the Working Group partnered with Dynata on this survey. For this round, questions were added on job satisfaction, return to office, company culture, and the role of corporate social responsibility. Steve Millman of Dynata, who chairs the Working Group, reported on the results at this event. Michael Butts, CEO of executive recruiting firm Burtch Works, also reported on surveys of its database of analytics and insights professionals. The presentations were followed by a discussion on workplace trends and issues in our industries with Millman, Butts, and three other executives on the front lines of recruitment and talent management in advertising and research:
- Renee Cassard, Chief Research Officer at Omnicom Media Group
- Liz Osterhus, President, Chief Human Resources Officer at Ipsos, NA
- Will Poindexter, Senior Partner & Enterprise Technology Practice Leader at Bain & Company.
The discussion was moderated by the ARF’s Chief Research Officer, Paul Donato. Millman’s presentation compared the respondents who said that they worked in advertising, advertising technology, media, or market research (“Our industries”) to those employed in other industries (“Industries”). The answer to the question posed in the title is undeniably “Yes” for both those in our industry and outside, according to just about every measure collected in the survey. However, substantially more employees in our industries reported being contacted for recruiting efforts than others. They also tended to be more responsive to such efforts. See below for more details on the survey results and subsequent conversation.
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