research bias
De-Risking the Use of Generative Artificial Intelligence (GenAI) and Large Language Models (LLM) Without Stifling Innovation
Provide guidance on how ARF member organizations can reduce the risks associated with generative AI and large language models, while still encouraging their use to drive innovation. Although these new tools carry risks that need to be managed, they also have the potential to be powerful drivers for automation, efficiency, personal productivity, and new revenue drivers. The ARF encourages the exploration of these tools to move our industry forward.
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- Past Event Highlights
- Article
Inclusive Innovation: Transformative Insights for a New Era
On August 17, Young Pros across the industry reunited in-person for the first time in two years at the VMLY&R offices in New York City for an evening of knowledge sharing, thoughtful discussion, and networking. “Inclusive Innovation: Transformative Insights for a New Era” inspired attendees to bring meaningful change back to their organizations. Carrie Patterson Reed, Executive Director of VMLY&R’s Research Studio, Jessica Kukreti, Managing Director VMLY&R and Amber Chenevert, PhD Managing Director Strategy & Insights and Culture Studio Lead, VMLY&R shared how designing inclusive research, thinking critically by considering bias and allowing ourselves to be uncomfortable all have the power to transform and drive solutions for the good of business and society. One key takeaway – always ask questions. Young pros then turned insight into action by participating in a workshop that asked teams to rethink how each phase of an ad campaign can incorporate diversity, equity, and inclusion.
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- Past Event Highlights
- Article
Conversations with Great Minds: Great Mind Awards 2022
Conversations with Great Minds gathered two of the 2022 Great Mind Award winners, Martin Renaud, winner of the Chief Marketing Officer (CMO) Award, and Dr. Duane Varan, winner of the Erwin Ephron Demystification Award, for one-on-one interviews that profile their individual approaches to effective research in advertising.