Resuming the Sustainability Agenda: Market Research’s Role (Event Summary)


At the ARF’s Virtual Town Hall on Resuming the Sustainability Agenda, the speakers emphasized that sustainable living and purchasing have become MORE important to consumers as a result of COVID-19. However, additional education of consumers, including sustainability-orientated millennials, needs to be achieved. Making it easy for shoppers to identify and purchase sustainable products through packaging, labeling, optimized websites, and effective messaging is critical.

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Forecasting Post-Pandemic Business Recovery


At ARF’s DATAxSCIENCE 2021, experts in forecasting and scenario planning presented the latest research and insights on understanding which changes in consumer behavior and attitudes will help shape the post-pandemic recovery. They also shared examples of different research methods and models to tap into these signals. Enjoy this recap of our DATAxSCIENCE 2021 event. Key takeaways, the full event video, and presentations are available for ARF members: If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org. LOGIN TO ACCESS

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