Good News for Pet Product Marketers
A poll reveals just how much Americans love their pets. Read more »
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News You Can Use
How to Utilize Attention Measures
Two reports provide new insights into optimal uses of attention measures. Read more »
Member Only AccessInfluencer Marketing Q&A
Influencer marketing has become one of the most frequently asked ARF member topics. Read more »
Member Only AccessCultural Intelligence and Effective Advertising
About a dozen recent studies confirm the importance of understanding your customers’ culture and passions, to design and place marketing messages in the most effective way. Read more »
Member Only AccessHow to Improve the Effectiveness of Retail Media Ads
New research concludes that most retail media ads are missing the key ingredient of truly successful advertising. Read more »
Member Only AccessBrand Differentiation Pays
Analyses by Kantar show that brand differentiation increases consumers’ willingness to pay a premium. But there is a catch… Read more »
Member Only AccessWhy a Content Library is Important for Streamers
Many viewers, including subscribers to streaming services, value content that is not brand-new. One of the reasons: if they haven’t seen it, it’s new to them. Read more »
Member Only AccessTargeting Consumers in Life-stage Transitions
Advertising to consumers that experience changes in their life-role can be very effective, but it requires careful messaging. Read more »
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