Does Size Matter?
These charts illustrate the relative size of media companies and AI tools today. Read more »
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News You Can Use
Will Ad-Supported Streaming Continue to Grow?
Forrester’s foresees a significant shift towards free streaming in their 2027 Predictions report. Read more »
Member Only AccessThe Future of AI Adoption
At two recent events, Tracy Adams, the ARF’s Senior Director, Research & Insights, found common themes surrounding the future of AI adoption. Read more »
Member Only AccessShould Marketers Trust AI Outputs?
Surveys found a significant increase in confidence in AI among marketers, but with few improvements in validation and verification. Read more »
Member Only AccessDoubts about Polling – and about Consumer Research
Polling data are again being questioned, which can also raise doubts about the accuracy of consumer research in general. Read more »
Member Only AccessSocial Media Strategies for Viewing/Streaming Conversion
Social media strategies can be highly effective at driving audience engagement and viewing/streaming. Recent studies have explored how to design social media content to maximize impact. Read more »
Member Only AccessHow Brands Can Increase LLM Visibility
Marketing content optimized for consumers is not ideal for LLMs and can diminish brand visibility. Researchers offer a new solution. Read more »
Member Only AccessFive Things to Remember When Using AI
The ARF’s Psych of GenAI offers researchers insights that will help them use AI more effectively and improve the quality of AI-assisted work. Read more »
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