AI Search Impacts Brand Visibility
As consumers increasingly use AI tools for shopping advice, marketers must pay attention to how their brands appear in AI-generated product recommendations. Read more »
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Revisiting the “Say-Do Gap”
The discrepancy between what people say they do and what they actually do has been a research problem for decades. Here is a fresh look. Read more »
Member Only AccessUnderstanding a Growing Consumer Segment: AANHPI
A new Nielsen report examines the “AANHPI effect”: Culture forward, digital first and redefining the mainstream. Case in point: AANHPI are among the biggest soccer fans. Read more »
Member Only AccessHow Effective are AI Generated Ads?
An experiment comparing the effectiveness of ads created with and without AI provides new insights into when and how to use AI in ad creation. Read more »
Member Only AccessAI Search Impacts Brand Visibility
As consumers increasingly use AI tools for shopping advice, marketers must pay attention to how their brands appear in AI-generated product recommendations. Read more »
Member Only AccessCan You Identfy the Best Ads? Invitation to Take Part in a Survey on Ad Evaluations
Columbia Business School researchers are offering ARF members an opportunity to take part in a survey of marketing and advertising professionals (and a chance to win prizes). Read more »
Member Only AccessCan AI solve Content Discovery Problems?
Many viewers see AI as the solution for content discovery challenges, but they don’t fully trust AI yet. Read more »
Member Only AccessThe Power of Sport Marketing
Sports marketing has never been more valuable a large body of research concludes. Read more »
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