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• Article

The Inclusive Screen

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Identifying Language preferences in US Hispanic/Spanish-Speaking Households

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Things You Thought You Knew About Television

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A Year of Big Changes: The Media Landscape Story Continues

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The Importance of Consumer Research for Branding

Two reports demonstrate how consumer research is essential for developing a powerful brand and taking advantage of that power. Read more »

• Past Event Highlights
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OTT 2024: Today's Dynamic Media Landscape -- What's Next?

Attendees joined us on October 23 for our annual OTT conference, offering the latest research on shifts in the TV and video landscape, viewer behavior, and cross-platform measurement. Industry experts discussed trends in viewing habits, advertising innovations, and predictions for 2025. Attendees also had the opportunity to participate in discussions and network with industry peers over breakfast, lunch, and the cocktail reception.

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Viewer Pre-Dispositions to Seeing an Ad in an Unexpected Language

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Forecasting & Optimizing Reach in a PII Compliant Measurement Ecosystem