- Targets & Segments
- Article
Health, Charity and Green Messaging Highlighted in JAR Prosocial-Themed Issue
A JAR 2022 call for papers on prosocial advertising generated a deluge of submissions aimed at helping advertisers use more effective means of communicating in ways that benefit society. The result is the newly published March issue focused on messaging strategies that help consumers make informed decisions on health, the environment and charity.
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