An ARF Cognition Council event focused on new data that can help advertisers signal support for social causes and place such ads in a suitable context.
Read more » Member Only Access
This experiment, the first phase of the fourth study in the Psychology of Gen AI series, such as loss aversion, but also compress variability into uniform patterns. This raises concerns for advertising researchers who rely on authentic insights into consumer behavior.
Member Only AccessAn ARF Cognition Council event focused on new data that can help advertisers signal support for social causes and place such ads in a suitable context.
Read more » Member Only AccessAn ARF Cognition Council event focused on new data that can help advertisers signal support for social causes and place such ads in a suitable context.
Read more » Member Only AccessAn ARF Cognition Council event focused on new data that can help advertisers signal support for social causes and place such ads in a suitable context.
Read more » Member Only AccessAn ARF Cognition Council event focused on new data that can help advertisers signal support for social causes and place such ads in a suitable context.
Read more » Member Only Access
Industry leaders gathered at ATTENTION 2025 on June 5 to explore the evolving science of attention measurement in advertising. This event featured new research from advertisers, agencies, and academics, including preliminary findings from Phase 3 of the Attention Measurement Validation Initiative. Attendees gained actionable insights into scalable attention metrics, their role in optimizing creative and media strategies, and how brands can better identify and engage audiences to drive results.
Member Only AccessAn ARF Cognition Council event focused on new data that can help advertisers signal support for social causes and place such ads in a suitable context.
Read more » Member Only Access