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Retail Media Networks: Growth, Opportunities and Challenges

Retail Media Networks: Growth, Opportunities and Challenges

  • Knowledge at Hand; CMO Briefs

Retail media networks (RMNs) are rapidly becoming one of the largest and fastest-growing ad verticals in the U.S., offering personalized ads across retailers’ ecosystems. These networks also provide brands with targeted ads and higher conversion rates, while retailers gain new revenue streams and enhanced shopping experiences.

Despite staggering growth, RMNs face many challenges as they continue to grow globally, including a lack of standardization across networks, measurement difficulties, rising costs and complexity. Agencies face additional issues, such as teams lacking the necessary expertise to help clients navigate RMNs.

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Preparing for Google’s 2024 Privacy Changes

Preparing for Google’s 2024 Privacy Changes

On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before it’s too late.

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AI Unveiled: The Future of Advertising

AI Unveiled: The Future of Advertising

  • Author: Bruna Isensee, Univision, Young Pros Advisory Board Member

On February 28th, the ARF Young Pros gathered, both in person and virtually, to learn about the utilization of AI tools and their capabilities by companies like Comscore and LinkedIn. Paul Donato, representing the ARF, began with an overview of the recently published ARF Handbook on AI in advertising research. Following that, Danan Ren and Tiffany Terilli from Comscore shared insights on how the company currently leverages AI and how we can all benefit from this technology. Virtually, Rogier Verhulst and Kendra Speed from LinkedIn presented how they use ChatGPT to understand brand association, with Kendra providing a practical example of integrating AI tools into our daily work. Finally, attendees practiced creating surveys using AI tools such as ChatGPT, Gemini, and Bard.

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