According to the study, “Communications Trends Report,” released by Hotwire PR, marketing and communications professionals will focus on reaching millennials based on their passions rather than as a single demographic group. Brands will seek to engage consumers with age-agnostic content that emphasizes values. This Advertising Age article by Lindsay Stein analyzes other findings from this study.
Additional trends from the Hotwire PR study include:
-The advertising industry is not prepared for mobile ad blocking, especially since Apple enabled apps that stop ads from popping up on smartphones and iPads through its iOS 9 operating system.
-The rise of virtual reality.
-The most successful campaigns in 2016 will offer relevant and useful services.
-Values will continue to be at the center of the communication strategies of many brands.
-Expanded use of hyper-targeted content will result in specific messages for each consumer subset within an audience.
This article discusses additional key marketing and communications trends for 2016.
See all 5 Cups articles.