NYCU: How Normal is the “New Normal”?
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millennials
NYCU: Different Views on Brands’ Role in Society
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Consumer packaged goods have experienced increasing fragmentation in recent decades. This is most often attributed to millennials’ preference toward smaller and seemingly more “authentic” brands. But is this true? New research suggests that generational differences in “consumption capital” may be an even more significant factor. This is based on the range of products available over time. Read the article.
NYCU: Why Many Young Workers Want to Return to the Office
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The popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.