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The Future of TV’s Currency and Measurement 

  • Linda Yaccarino – Chairman, Advertising & Client Partnerships, NBCUniversal and Dave Morgan – CEO, Simulmedia
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Summary

NBCU is used to competing against legacy media companies, but now, they must learn to compete against Apple, Google, Amazon, Facebook. To meet these changes and challenges in the industry, TV needs to get smarter through monetization, data capability, and measurement. The industry should not be tied to legacy measures or back office systems if they are not in step with the dynamic changes in consumer behavior.