Did you know that Facebook curates a best-in-class ad collection? Or that you can use their Creative Hub to workshop ads and share them with your team? These are just a few examples of the dynamism that is developing in the social media advertising space. LinkedIn offers a number of different ways to advertise, including Sponsored Content, Direct Sponsored Content (different than the former), Sponsored InMail and dynamic ads—which require the help of a LinkedIn representative.
Facebook for Creators is a one-stop shop for creating videos and marketing them to audiences, as well as tracking their success or lack thereof.
Want to perfect your posts? Instagram has a cosmos of tools and apps for enhancing posts or for improving exposure, acceptance or engagement. Twitter, the second most popular platform, also offers an array of tools tailored to your ad’s goal.
This report is for the novice and expert alike. It’s really for anyone who wants to sharpen their knowledge of the features, tools and apps available for advertising on the most popular social media platforms.