Nielsen’s View on Media Measurement

Summary

From capturing subscription-based streaming to out-of-home audiences, Nielsen continues to drive innovation to follow the consumer and their evolving media consumption habits. Scott McDonald interviewed Megan Clarken to discuss Nielsen’s continued transformation to capture consumption across the expanding media landscape, and her view of the way forward as the industry grapples with advanced TV advertising, audience-based buying, walled gardens and the shift toward measuring attention and reaction metrics.