Nicole Hartnett (Nicole.Hartnett@marketingscience.info) is a senior marketing scientist at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She has a keen interest in advertising creativity and effectiveness, considering measurement approaches and managerial decision making.
Adam Gelzinis (firstname.lastname@example.org) is a customer insights business partner for Endeavour Group, Australia’s largest integrated drinks retail and hospitality business. He coauthored this paper as a master’s candidate at the Ehrenberg-Bass Institute.
Virginia Beal (Virginia.Beal@marketingscience.info) is a senior marketing scientist at the Ehrenberg-Bass Institute. Her research focuses on advertising effectiveness, media usage and scheduling.
Rachel Kennedy (email@example.com) is a research professor, director, and a cofounder of the Ehrenberg-Bass Institute. Her research is focused on advertising and media knowledge to help grow brands.
Byron Sharp (Byron.Sharp@marketingscience.info) is a professor of marketing science at the University of South Australia and director of the Ehrenberg-Bass Institute. Sharp’s research on loyalty and brand performance has been published in more than 100 journal articles and conference papers.