The number of survey starts had more than doubled in just three years: from 10% in 2011 to 25% in 2014, according to FocusVision/Decipher’s internal stats. That number was even higher for clients using internal customer lists.
Unfortunately, most surveys then were ¾ and still are not ¾ optimized to the mobile screen. As a result, patterns then and now are similar: mobile respondents were twice as likely to drop out than a PC respondent. And when they did complete the survey, it took them nearly 50% more time to do so.
FocusVision seven best practices to make surveys mobile friendly remain valuable today:
One FocusVision client followed these best practices with a positive outcome: they reduced mobile dropout rates by 40%.