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Creative & Branded Content
Don’t Be Short-Sighted: Long-Term Value for Brand Building
Jim Greco, Sr. Director, Data Science, Oracle
July 16, 2018
Member Only Access
Oracle’s DLX ROI is a people-based measurement of ad campaigns:
Oracle ID graph matches online and mobile IDs
Campaign exposure is matched to CPG transaction data from loyalty cards
A/B tests show incremental impact.
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