Lucid developed a metric to analyze potential quality of a segment or attribute. Normalized Density = Attribute Density (% of a segment that actually does what the segment is) divided by Rep Density (incidence of segment in total population).
Key takeaway: Lucid believes that the Normalized Density should be > 1 to indicate quality of a segment or attribute.
Presentation:
Presented at AUDIENCExSCIENCE, June 12-13, 2018