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The ARF Young Pros gathered in NYC to explore the world of data privacy and cookies. Panelists discussed the distinctions between first- and third-party data and the current digital data ecosystem as it stands. Afterwards, attendees had the opportunity to participate in a lively panel discussion with experts from brands, agencies, and research fields. Featured Speakers Kelly BarrettSenior Vice President Product Management Comscore View Bio Colin DuethornMarketing Science for Strategic Partnerships Snap Inc. View Bio Gillian KenahBrand Champion (Customer Success…

At SHOPPER 2024, practitioners and academics shared research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. The industry’s leading experts revealed which tools, technologies and trends are shaping the ever-evolving shopper landscape and what brands need to know to stay ahead. ACCESS 2023 EVENT CONTENT   SPONSOR HOST

The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven creative. Because writing and submitting an entry can be an intimidating process, panelists joined us on April 16 to reveal the ins and outs of the application process and share exclusive information on what makes or breaks a winning campaign. Click here to access evergreen best practices. ACCESS EVENT CONTENT Featured Speakers Lindsay FrankeGroup President & US ExCo Ipsos Moderator View Bio Alissa CoronnaEVP, Head…

On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it. ACCESS EVENT CONTENT Featured Speakers Lexi CappalliSr. Dir., Creative Solutions Delivery Team Lead Kantar Creative Council Member View Bio Rachael RyanGlobal Research & Insights TikTok Creative Council Member View Bio…

The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media. If you aren’t automatically redirected to the AudiencexScience 2024 web site please…

The ARF Women in Analytics led a lunch workshop providing guidance on how to communicate complex ideas and analyses to a non-technical audience during the first day of the ARF’s largest event, AUDIENCExSCIENCE. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. Attendees gained practical techniques to make complicated information easy to understand without losing its importance. Panelists Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio…

Recent research indicates that media content and advertising now represent diverse segments of the U.S. population more than ever before. However, audiences are increasingly looking for authentic representations of their experiences and communities — rather than merely their presence. On March 7, the Cultural Effectiveness Council led a discussion on perceptions of authentic representation and revealed how it can be improved with available cognitive testing tools and changes in processes and structures. ACCESS EVENT CONTENT Featured Speakers Mallory NewallVP Public…

On February 28, the ARF Young Pros explored the latest developments, strategies, and real-world applications of artificial intelligence (AI). Attendees had the unique opportunity to participate in a hands-on workshop exploring how to utilize AI in survey design. Panelists shared actionable takeaways that left attendees feeling prepared to make informed decisions, implement effective AI strategies, and foster innovation within their organizations. Featured Speakers Danan RenSr. Vice President, Client Insights & GTM Enablement Comscore View Bio Kendra SpeedMarketing and Strategy Leader…

On February 28, the ARF held a virtual Town Hall exploring how artificial intelligence (AI) may develop in the future. After a brief, non-technical review of how Large Language Models (LLM) work, we reviewed a scenario where individuals have a personal AI agent that will negotiate on their behalf for access to news and entertainment, to highly targeted advertising, and to actual online purchases. New insights on what the long-term impact of AI on employment, intellectual property and regulation were…