On January 24, young professionals in advertising, marketing, media, and research came together for a unique opportunity for networking, learning, and inspiration. Meghan Brogan of A+E Networks led a conversation with Byron Valverde of 605. As a former ARF Young Pro, Byron walked us through his career journey and revealed the challenges and triumphs that helped him grow and get to where he is now. Attendees both virtually and in-person gained inspiration and applicable advice and had the chance to…

On January 23, Ken Roberts, Founder and President of Forethought™, Mary Wilson Avant, Senior Consultant of Forethought™ and Elizabeth Windram, EVP, Marketing & Communications of CLEAR discussed the seven answers every CMO should demand, ranging from predicting change in market share, creating internal alignment between marketing and the rest of the organization, how generative AI can be leveraged, and more. ACCESS EVENT CONTENT Featured Speakers Mary Wilson AvantSenior Consultant Forethought™ View Bio Ken RobertsFounder and President Forethought™ View Bio Elizabeth…

On January 17, the L.A. Media Research Council discussed new insights from recent studies on the issues the council has identified as priorities: changes in viewer behavior and attitudes, how to portray diversity in content and ads, and on measurement. Attendees learned more about the trends and challenges that will be most important to media and advertising businesses in 2024, such as increasing viewer satisfaction and optimizing diversity. ACCESS EVENT CONTENT Featured Speakers James Ambalathunkal Magid View Bio Carolyn Bisson…

On December 13, 2023, we explored the ever-evolving landscape of TV metrics. As individual commercial metrics become available for linear TV, in addition to the existing C3 and C7 metrics, there are various options that can be considered for defining commercial impressions with the more granular sub-minute data that is now available. Attendees learned how compared with panel-only results, combined panel and big data results significantly reduce the incidence of zero-rated audiences and show slight increases in overall viewing levels.…

On December 5, 2023, marketing, agency and media leaders who contend with ageism in advertising joined us to share how they are actively working on solutions to create a more inclusive landscape. Attendees learned about the economic power of consumers over 40, strategies for brands to connect with them, ways to leverage the subconscious associations of aging to pave an inclusive path forward, and the significance of TikTok as a hub for communities in the mature market. ACCESS EVENT CONTENT…

The Attribution & Analytics Accelerator returned for its eighth year as the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds took the stage to share their latest innovations and case studies. Modelers, marketers, researchers and data scientists gathered in NYC to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. ACCESS EVENT CONTENT Featured Speakers Neha…

The ARF Young Pros led an exploration of a new and increasingly prominent discipline of research: Foresight, used by leading global brands to future-proof success and relevance. Panelists from McDonald’s shared insights, best practices and examples of how to embed principles of Foresight into day-to-day work to ensure long-term sustainability and relevance for brands. ACCESS EVENT CONTENT Featured Speakers Sheona BelloVP, Americas Forethought Moderator Joanna LeporeGlobal Foresight Director McDonald’s Corp Kyle PapanikolasSenior Director, Human Insights Leads McDonald’s Corp. ACCESS EVENT…

Gain a deeper understanding of what duties AI can fulfill in the advertising industry. The ARF Creative Council elaborated on the AI model designed by Ipsos to predict the winners of the ARF David Ogilvy Awards. They revealed the AI modeling process, the results, the implications of this experiment and the growing role of AI in advertising and advertising research. ACCESS EVENT CONTENT Featured Speakers Bill DaySVP Magid View Bio Belle FrankChief Strategy Officer, Global Health Practice VMLY&R View Bio…

Stay at the forefront of advertising research and innovation. On October 25, we explored fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Experts shared fresh research on brand safety, social targeting and creative ads. ACCESS EVENT CONTENT Featured Speakers Ross JohnsonAssistant Professor of Marketing University of North Texas Speaker Bio…

The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications. ACCESS EVENT CONTENT Speakers Natasha HritzukVP Global Entertainment Insights, Corporate Strategy Warner Bros. Discovery View Bio Brian FuhrerSVP, Product Strategy & Thought Leadership…