On March 16, 2023, the ARF Young Pros led an exploration of the ongoing transformation and future trajectory of social media to help organizations navigate the landscape and create more strategic social media plans. Panelists discussed trends, civic responsibilities of social media companies, the role of influencers, creative branding campaigns and more. Featured Speakers Kristina LintzSenior Manager of Multi-Platform Analytics and Social Insights, MTV Entertainment Studios Paramount Global View Bio Scott Rising Senior Content Manager LinkedIn View Bio Tiffany TerilliClient…

At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio…

We’ve all heard about the growing use of artificial intelligence in advertising research and doom and gloom predictions that it will knock out jobs, but is this really the case? Agency leaders joined us for an ARF Town Hall to discuss the upsides and possible downsides of generative AI, as well as how they’re utilizing it in their businesses to boost efficiency. Attendees heard predictions on how AI will change the business model of advertising and what it could mean…

On February 8, the ARF Creative Council held a conversation and evaluation of the advertising industry’s biggest night of the year, the Super Bowl, from an analytical lens. Executives from four major research companies discussed what makes Super Bowl ads stand out and shared related advice on getting the most out of them. Attendees learned about what factors play a role in the success or impact of a Super Bowl ad. A selection of this year’s pre-released ads were also…

As civil liberties continue to be politicized, advertisers have a growing expectation to be part of the solution and fill the trust gap between consumers, government, and media. On February 7, Mindshare and GroupM unveiled new research examining the sentiments of those most impacted—voices who have been historically marginalized and underrepresented in media and society—by the eroding rights to privacy. Further topics of discussion included the future of using “women’s empowerment” in marketing campaigns and the larger economic implications when…

On January 24, ARF Chief Research Officer Paul Donato led a discussion on what major CPG brands did during the lockdown and how their actions impacted sales and share of market into 2021. We discussed new insight from the first of an annual analysis on how long it may take for brands to recover if they go dark and explored what was learned from the actions brands took during the COVID-19 recession. ACCESS EVENT CONTENT Featured Speaker Paul DonatoChief Research…

To kick off a new year, the ARF Young Pros hosted a fireside chat to help attendees navigate their career journeys and strategize for 2023. Author and expert in career strategy, marketing, leadership and workforce development, Mary Sheehan of Adobe, shared specific takeaways on managing teams, deadlines, career development, goal setting, and more. Attendees also had the opportunity to make new connections and gain exposure outside of their professional realms. ACCESS EVENT CONTENT Featured Speakers Megan O’Brien Senior Analyst, Primary…

Media experts joined us to share fresh, research-based insights and led a discussion on the Council’s priorities: trends in viewer behavior, streaming with and without ads, content discovery and promotion. Council and community members conveyed their perspectives on the most important issues facing their businesses in the upcoming year. ACCESS EVENT CONTENT Featured Speakers Mike BloxhamEVP, Global Media & Entertainment Magid View Bio Paul DonatoCRO ARF View Bio Nikkia ReveillacInsights & Strategy Executive Netflix View Bio Marc RossenSVP Investment &…

On December 8, 2022, the ARF Creative Council pulled back the curtain on the creative brief — an important, yet sometimes unfamiliar, part of the creative process. Brand strategists and creatives shared best practices for researchers to approach creative briefs that will inspire and achieve client’s business goals. Panelists discussed creative briefs from the mindset of the recipients of research at creative agencies and shared anecdotes about both successful and unsuccessful creative briefs. ACCESS EVENT CONTENT Featured Speakers Jennifer BonhommeExecutive…

On December 7, 2022, the ARF Women in Analytics discussed how brands can effectively integrate cultural fluency into communications and branding. Microsoft and Kantar, two companies at the forefront of diversity in advertising research, elaborated on how different consumer demographics react to diverse advertising. Frameworks for more inclusive and accessible campaigns and initiatives were also shared. ACCESS EVENT CONTENT Featured Speakers Kelli KemeryLead Market Researcher Microsoft View Bio Deepak VarmaHead of Neuroscience Insights – North America Kantar View Bio Satya…