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  • August 10 @ 12:00 pm - 1:00 pm EDT

Cognition Council: New Lenses on Brand Identity

On August 10, 2022, the ARF Cognition Council explored how brands can improve consumers’ perceptions of their pro-social messaging based on insights from fresh analyses of data. Experts from Ipsos, Dartmouth College and Research Measurement Technologies also shed light on the impact of racial equity on advertising, sharing how organizations can evaluate the cultural authenticity of their creative with under-represented audience segments. Participants gained practical guidance on how brands can build positive brand equity and connect more meaningfully with consumers.…
  • August 3 @ 1:00 pm - 2:00 pm EDT

2022 Great Mind Awards

Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends. On August 3, the 2022 Erwin Ephron Demystification Award and CMO Award Winners joined us for exclusive conversations to share highlights of their careers and discuss how their contributions are pushing the industry forward. Dr. Duane Varan, CEO at MediaScience shared his thoughts on innovations within the ad research…
  • August 2 @ 12:00 pm - 12:45 pm EDT

ARF Women in Analytics: Mentorship Program Launch

New! ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. Which is why we are thrilled to launch a mentorship program this summer. Mentorship Is Important for Both Mentors and Mentees For mentors, providing positive guidance and sharing knowledge built up over years is a good leadership skill. Helping people navigate their careers, both in terms…
  • July 27 @ 4:00 pm - 5:00 pm EDT

ARF Social Council: Virtual Reality: Is It Real This Time?

With the developments of emerging technologies like Virtual Reality (VR) and Augmented Reality (AR) in recent years, changes to the advertising and marketing landscapes have followed. Experts from Meta, Snap, Inc. and Influencer joined the Social Council on July 27 to demonstrate what this exciting new medium looks like and expound on what it can do for brands. ACCESS EVENT CONTENT Featured Speakers Aarti BhaskaranGlobal Ad Research & Insights Agency Lead at Snap, Inc. Speaker Bio Ryan DetertCEO Influential Speaker…
  • July 20 @ 12:00 pm - 1:00 pm EDT

Professionals are People Too: Uncovering the Role of Emotion, Subjectivity, and Non-Rational Thinking in Professional and B2B Decision Making

On July 20, experts at HawkPartners, Oracle Advertising, Cognovi Labs and Digitas joined us for an Insights Studio to explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision making, focusing on how to identify and measure these factors. Participants gained insights on how to better identify and measure the role of emotion as panelists presented case studies that dispel the myth that business decisions are solely based on rational thought. ACCESS EVENT CONTENT…
  • July 12 @ 12:00 pm - 2:00 pm EDT

FORECASTING 2022: How Can Scenario Planning Improve Agility in Adjusting to Change? 

On July 12, 2022, forecasting, and product experts shared frameworks and strategies for participants to consider as they plan amid disruptions in the industry. Presenters discussed techniques marketers could use to drive consumer action and advocacy — as well as econometric models for search trends, insights on holistic analytics programs, reflections on gold standard probability methods — and new forecasting techniques in the wake of the pandemic and more. ACCESS EVENT CONTENT Featured Speakers Carolyn BykowskiSenior Manager, CMI Performance &…
  • June 15 @ 3:00 pm - 4:00 pm EDT

L.A. Media Research Council: New Research Insights on Viewers' Behaviors and Attitudes 

On June 15, the L.A. Media Research Council shared new insights based on data from recent studies on issues that are directly impacting the industry. Topics of discussion included: Trends in viewer behavior Device and account sharing Improving audience and program measurement Audience segmentation and content discovery How to improve the viewers’ path to tune in Latest OTT challenges and trends ACCESS EVENT CONTENT Featured Speakers Nick CiceroVP Strategy Conviva View Bio Charlotte LipmanMarketplace Intelligence & Consumer Insights DirecTV View…
  • June 14 @ 12:00 pm - 1:00 pm EDT

ARF Women in Analytics: Best Practices in Thought Leadership

On June 14, 2022, the ARF Women in Analytics Group hosted thought leaders in the research industry to share best practices and provide inspiration to help attendees gain ground in their thought leadership path. Attendees gained: A deeper understanding of thought leadership and what constitutes a thought leader.  Current weaknesses inherent in the advertising research industry.  Best practices about working towards thought leadership.  ACCESS EVENT CONTENT Featured Speakers Eileen CampbellFounder, Womintuition; Board Chair, Rival Group Inc.  View Bio Hadley EdwardsSenior…
  • June 13 @ 12:00 pm - 1:00 pm EDT

Analytics Council: How Our Industry Fared During the Great Resignation

On June 13, the ARF Analytic Council’s Organizational Working Group shared the results of their recent survey, conducted with the support of Dynata, on the impact of the Great Resignation on the advertising and research industries. A panel of experts invested in staffing and retention in the industry discussed voluntary job departures since COVID began, reasons for job changes, employees’ current state of mind about their jobs, workplace satisfaction and more. Attendees learned: How other companies are retaining employees and…
  • May 19 @ 12:00 pm - 1:00 pm EDT

ARF Young Pros May Meet-Up: Suzy Davidkhanian

The ARF Young Pros hosted a Mentoring Meet-Up with Suzy Davidkhanian on May 19. Suzy is a seasoned public relations executive with 15 years of experience in marketing and retail—from store level to buying and planning. She most recently led the consumer insights and market trends team at Macy’s. Suzy walked us through her impressive career and shared tips for Young Pros navigating today’s challenges. Afterwards, breakout sessions provided a fun, dynamic networking opportunity for attendees. ACCESS EVENT CONTENT May…