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  • December 1 @ 1:00 pm - 2:00 pm

CIMM: Demystifying Converged TV Measurement – Four Building Blocks

On December 1, 2021, CIMM (Coalition for Innovative Media Measurement) hosted a special update webinar on the four main building blocks of converged TV measurement that are needed to advance new solutions for complete cross-platform video measurement. The session, featuring Jane Clarke, CEO and Managing Director at CIMM, Alan Wolk, Co-Founder and Lead Analyst at TVREV, and Jon Watts, Executive Director at Project X Institute, provided an overview on the development of: 1. TV “Census-Like” Data: Second-by-second, standardized Smart TV…
  • December 1 @ 12:00 pm - 1:00 pm

Cognition Council: Values in Advertising and the Content around it, Part II

Brand safety has been a major issue for advertisers in 2021 as news events and public comments on social platforms continue to ignite concern and controversy. At the same time, in the wake of COVID-19 and the flowering of social activism in 2020, brands became more interested in aligning with social causes. This event expanded on previous ARF Cognition Council research on these issues, building on the presentations and discussion at the October Cognition Council event. On December 1, experts…
  • November 18 @ 3:00 pm - 4:00 pm

Young Pros: November Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: 60-minute sessions;…
  • November 15 - November 18 @ 12:00 pm - 2:15 pm

Attribution & Analytics Accelerator

In November 2021, the ARF and Sequent Partners presented the sixth annual Attribution & Analytics Accelerator, the industry’s only event focused exclusively on attribution, marketing mix models and the science of marketing performance. The
  • November 11 @ 12:00 pm - 1:00 pm

Young Pros 10th Anniversary Virtual Event

The Young Pros celebrated its 10th anniversary with a virtual celebration event. The Young Pros program has supported over 3,000 young professionals from over 800 companies grow and flourish in their chosen research path. Many of the ARF Young Pros who started out in the program 10 years ago are now emerging leaders in their own right. This event acknowledged their accomplishments and inspired the next generation of Young Pros. A panel of former ARF Young Pros shared their unique…
  • November 9 @ 12:00 pm - 1:00 pm

ARF Cultural Effectiveness Council: Navigating The Messy Middle: The Great Resignation

With roughly 40% of employees considering leaving their jobs in the next year and a record 4.3 million people quitting their jobs in August 2021, many teams have faced capacity issues and many Diversity, Equity, and Inclusion efforts (DEI) have been threatened. It’s critical to understand how this trend has impacted media, marketing, and research, particularly given lower levels of industry diversity and the now higher demand for underrepresented workers. At this event, the ARF Cultural Effectiveness Council’s Janelle James…
  • November 3 - November 4 @ 10:00 am - 12:00 pm

The Art and Science of Advertising: New Evidence from Both Sides of the Atlantic

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. Over two days, the ARF and IPA partnered to present the best new thinking and empirical research for marketing effectiveness. Sessions were curated from our two 2021 flagship events — AUDIENCExSCIENCE and EffWorks Global — and designed to help you boost your business performance. Event content — including videos and presentations — is available to event registrants on-demand. The agenda…
  • November 2 @ 12:00 pm - 1:00 pm

Inside the Journal of Advertising Research: Going “Dark,” Causality, Gender and Creativity

At this Insights Studio, a global line-up of speakers from the U.S., Europe and Australia presented their research on the impact of halting advertising; methods to improve data analysis into TV ad effectiveness; gender-role signaling in ads; and the process for creating emotional advertising. The event offered hands-on, actionable insights into a broad range of topics, with new methodologies that advance knowledge in existing research. Topics discussed: Going dark: What happens to sales when brands stop advertising for 12 months…
  • October 26 - October 27 @ 12:00 pm - 2:00 pm

OTTxSCIENCE 2021: Streaming in the New Media Landscape: What’s Next?

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services — and in ad dollars going to OTT and CTV. As a result, the market has become saturated and the push — and battle — for subscriptions and advertisers, is heating up in the US…
  • October 21 @ 4:00 pm - 5:00 pm

Creative Council: A Peek under the Hood of AI in Creative Development Research

Much has been written about AI and its use in research and creativity, and every day, researchers field questions about AI. Within the industry, there is hope for what AI can bring but also skepticism about it. This special ARF Creative Council event was designed to better understand the value, future potential, and limitations of AI in research. Attendees heard from a group of speakers and embark on a discussion intended to demystify the way AI can and can’t be…