Forecasting is a valuable tool to help businesses reduce risk and operate more effectively and efficiently. At FORECASTING 2024, leading practitioners and academics shared how they are building forecasting models to understand purchase journeys, the impact of major events on businesses and how brands can reach buyers amidst the lack of first-party data. If you are not automatically redirected to the Forecasting website please click here. SPONSOR

On July 16, the ARF Cross-Platform Measurement Council took a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Attendees heard examples of case studies that use full-funnel measurement and learned more about the challenges that come with it. Featured Speakers Matt VodaCEO Optimine View Bio Bharath GaddamFounder Data Poem View Bio Daniel AlthausAdvisor, Data Science and Analytics Transunion View Bio Kate WeymerDirector, Data Science Microsoft Moderator Member of…

Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. On July 10, panelists from Google and HP led a discussion on the changing landscape of measurement tools, shifting mindsets from precision to prediction, and leveraging AI-driven tools to achieve marketing and business outcomes. ACCESS EVENT CONTENT Featured Speakers Rodrigo CaroneDirector of Video Measurement Solutions Google View Bio Stephen ManganHead of Cross-Media Measurement for Agencies, Platforms and…

Pamela Marsh of Omnicom Media Group walked us through her career journey and shared practical advice to empower young professionals. Attendees participated in a thought-provoking discussion on the challenges and triumphs of a successful career in the advertising world. ACCESS EVENT CONTENT Featured Speaker Pamela Marsh, Ph.D.Managing Director, Primary Research Omnicom Media Group View Bio Megan O’BrienSenior Analyst Omnicom Media Group View Bio MODERATOR ACCESS EVENT CONTENT SPONSOR

On June 26, Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyzed the most disruptive and revolutionary analytic applications and techniques impacting our world. Plus, attendees got a sneak peek of the themes featured in this year’s upcoming Marketing Analytics Accelerator. ACCESS EVENT CONTENT Featured Speakers Alice SylvesterPartner Sequent Partners View Bio Jim SpaethPartner Sequent Partners View Bio Paul DonatoChief Research Officer ARF MODERATOR View Bio ACCESS EVENT CONTENT Sponsors Host

On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before it’s too late. ACCESS EVENT CONTENT Featured Speakers Matt VodaCEO OptiMine View Bio Samuel SokolowskiManager – Marketing Science, Global Analytics & Insights Domino’s View Bio…

In March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and simplifying complex ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges. ACCESS EVENT CONTENT Speakers & Discussants Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. Speaker View Bio Idil CakimSVP, Research and Insights Audacy, Inc. View Bio Speaker Divya KaurVP, Marketing…

This member exclusive workshop explored the practical applications of AI in daily work. Attendees gained theoretical knowledge, witnessed practical demonstrations, and participated in a hands-on session to equip them with the skills needed to harness AI technologies in their everyday workloads. ACCESS EVENT CONTENT Featured Speakers Tracy Adams, Ph.D.Director, Research Programs ARF View Bio Paul DonatoChief Research Officer ARF View Bio ACCESS EVENT CONTENT

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The ARF Young Pros gathered in NYC to explore the world of data privacy and cookies. Panelists discussed the distinctions between first- and third-party data and the current digital data ecosystem as it stands. Afterwards, attendees had the opportunity to participate in a lively panel discussion with experts from brands, agencies, and research fields. ACCESS EVENT CONTENT Featured Speakers Kelly BarrettSenior Vice President Product Management Comscore View Bio Colin DuethornMarketing Science for Strategic Partnerships Snap Inc. View Bio Gillian KenahBrand…