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  • April 23 @ 12:00 pm - 1:00 pm EDT

AI for Creative & Targeting: Predict, Personalize, Perform

Discover how to leverage AI to revolutionize your customer journey — from initial search to final purchase. On April 23, panelists from Google joined us for a discussion on unlocking […]
  • April 10 @ 12:00 pm - 1:00 pm EDT

Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement […]
  • April 9 @ 4:00 pm - 5:00 pm EDT

Beyond the Trophy: The ROI of a David Ogilvy Award

On April 9, the ARF Creative Council took a deep dive into what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy […]
  • March 25 - March 26 @ 9:00 am - 5:00 pm EDT

AUDIENCExSCIENCE 2025

ARF’s annual AUDIENCExSCIENCE conference returned March 25-26 to explore most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of […]
  • March 25 @ 12:00 pm - 1:30 pm EDT

Women in Analytics & Young Pros @ AUDIENCExSCIENCE 2025: Sharpen Your Skillset for Success

How do you sharpen your skillset and stay ahead in our ever-evolving market research and advertising industry? On April 25, the ARF Women in Analytics and Young Pros hosted a […]
  • March 19 @ 12:00 pm - 1:00 pm EDT

MSI/ARF B2B Exchange: Sales and Marketing Alignment

On March 19, we hosted the Q1 session of the ARF & MSI’s B2B exchange on aligning sales and marketing. Participants heard academic perspectives and insights, as well as examples […]
  • March 12 @ 12:00 pm - 1:00 pm EDT

Big Data and Advanced Audiences

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how […]
  • February 26 @ 12:00 pm - 1:00 pm EDT

Accelerating Towards the New Era of Online Privacy

On February 26, our Insights Studio Series delved into the future of online privacy. Attendees discovered privacy-preserving alternatives to cross-site identifiers and learned how ad tech companies are integrating these […]
  • February 20 @ 12:00 pm - 1:00 pm EDT

Utilizing Gen AI to Ensure Advertising Success: Insights from Databricks

On February 20, Databricks joined our AI Series to explore the challenges and opportunities of AI in advertising. Attendees learned how companies are leveraging Gen AI for metadata generation amid […]
  • February 5 @ 12:00 pm - 1:00 pm EDT

As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

On February 5, the Cross-Platform Measurement Council explored the evolving measurement landscape in a post-cookie world. Based on insights from in-depth interviews with senior executives, this event examined shifts in […]