Attendees joined us on September 10 for an Insights Studio on the latest in Marketing Mix Modeling (MMM). Panelists shared proven strategies for implementing and optimizing MMM and revealed valuable insights into best practices and real-world case studies to help build, power, and calibrate MMMs. Featured Speakers Carolyn AlerPrincipal Measurement Lead Google View Bio Emily HutchisonPrincipal Measurement Lead Google View Bio Kayla CouttsDelivery Lead TransUnion View Bio Sponsor

On August 21, experts from Meta and the Kellogg School of Management at Northwestern University shared practical steps to achieve better measurement in an era of evolving data availability. Attendees walked away with new practical approaches for understanding marketing impact – whether they have access to robust experimentation. ACCESS EVENT CONTENT Featured Speakers Neha Bhargava Ads Research Director Meta View Bio Brett R. GordonKellogg School of Management Northwestern University View Bio Igor SkokanMarketing Science Director Meta View Bio Scott McDonald,…

Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. On July 10, panelists from Google and HP led a discussion on the changing landscape of measurement tools, shifting mindsets from precision to prediction, and leveraging AI-driven tools to achieve marketing and business outcomes. ACCESS EVENT CONTENT Featured Speakers Rodrigo CaroneDirector of Video Measurement Solutions Google View Bio Stephen ManganHead of Cross-Media Measurement for Agencies, Platforms and…

On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before it’s too late. ACCESS EVENT CONTENT Featured Speakers Matt VodaCEO OptiMine View Bio Samuel SokolowskiManager – Marketing Science, Global Analytics & Insights Domino’s View Bio…

On February 13, academics from around the world shared insights from ground-breaking, empirical research on relatively new fields that have high-impact potential for the advertising industry: the effects of sonic branding, ASMR influencers and brand activist messaging. Afterwards, attendees participated in a dynamic, concluding Q&A with the speakers, led by ARF Chief Research Officer, Paul Donato. ACCESS EVENT CONTENT Featured Speakers Sebastian SilasResearcher at Hanover Music Lab Hanover University of Music, Drama and Media View Bio Daniel MüllensiefenProfessor of Psychology…

On January 23, Ken Roberts, Founder and President of Forethought™, Mary Wilson Avant, Senior Consultant of Forethought™ and Elizabeth Windram, EVP, Marketing & Communications of CLEAR discussed the seven answers every CMO should demand, ranging from predicting change in market share, creating internal alignment between marketing and the rest of the organization, how generative AI can be leveraged, and more. ACCESS EVENT CONTENT Featured Speakers Mary Wilson AvantSenior Consultant Forethought™ View Bio Ken RobertsFounder and President Forethought™ View Bio Elizabeth…

On December 13, 2023, we explored the ever-evolving landscape of TV metrics. As individual commercial metrics become available for linear TV, in addition to the existing C3 and C7 metrics, there are various options that can be considered for defining commercial impressions with the more granular sub-minute data that is now available. Attendees learned how compared with panel-only results, combined panel and big data results significantly reduce the incidence of zero-rated audiences and show slight increases in overall viewing levels.…

Stay at the forefront of advertising research and innovation. On October 25, we explored fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Experts shared fresh research on brand safety, social targeting and creative ads. ACCESS EVENT CONTENT Featured Speakers Ross JohnsonAssistant Professor of Marketing University of North Texas Speaker Bio…