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  • February 13 @ 12:00 pm - 1:00 pm EST

Inside the Journal of Advertising Research: Sonic Branding, ASMR Engagement, and Who Wins in Activist Messaging?

On February 13, academics from around the world shared insights from ground-breaking, empirical research on relatively new fields that have high-impact potential for the advertising industry: the effects of sonic branding, ASMR influencers and brand activist messaging. Afterwards, attendees participated in a dynamic, concluding Q&A with the speakers, led by ARF Chief Research Officer, Paul Donato. ACCESS EVENT CONTENT Featured Speakers Sebastian SilasResearcher at Hanover Music Lab Hanover University of Music, Drama and Media View Bio Daniel MüllensiefenProfessor of Psychology…
  • January 23 @ 12:00 pm - 1:00 pm EST

The Seven Answers Every CMO Should Demand

On January 23, Ken Roberts, Founder and President of Forethought™, Mary Wilson Avant, Senior Consultant of Forethought™ and Elizabeth Windram, EVP, Marketing & Communications of CLEAR discussed the seven answers every CMO should demand, ranging from predicting change in market share, creating internal alignment between marketing and the rest of the organization, how generative AI can be leveraged, and more. ACCESS EVENT CONTENT Featured Speakers Mary Wilson AvantSenior Consultant Forethought™ View Bio Ken RobertsFounder and President Forethought™ View Bio Elizabeth…
  • December 13 @ 12:00 pm - 12:45 pm EST

Making the Right Impression

On December 13, 2023, we explored the ever-evolving landscape of TV metrics. As individual commercial metrics become available for linear TV, in addition to the existing C3 and C7 metrics, there are various options that can be considered for defining commercial impressions with the more granular sub-minute data that is now available. Attendees learned how compared with panel-only results, combined panel and big data results significantly reduce the incidence of zero-rated audiences and show slight increases in overall viewing levels.…
  • October 25 @ 12:00 pm - 1:00 pm EST

Inside the Journal of Advertising Research: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?

Stay at the forefront of advertising research and innovation. On October 25, we explored fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Experts shared fresh research on brand safety, social targeting and creative ads. ACCESS EVENT CONTENT Featured Speakers Ross JohnsonAssistant Professor of Marketing University of North Texas Speaker Bio…
  • July 26 @ 12:00 pm - 1:00 pm EST

Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools

On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more. ACCESS EVENT CONTENT Featured Speakers Dennis BuchheimPresident ThinkMedium View Bio Jessica NguyenResearch Scientist Meta View Bio Paul DonatoCRO The ARF View Bio…
  • June 21 @ 12:00 pm - 1:00 pm EST

Ad-Spend Cues, Deepfakes/A.I., Badass Endorsers and Influencer KPIs

On June 21, 2023, a global cast of speakers presented their peer-reviewed, academic research and shared insights on ad spend signaling, deepfakes/AI, fictional character endorsers and influencer KPIs across platforms. ARF Chief Research Officer, Paul Donato, led a stimulating Q&A panel and announced the winners of the Best Paper and Reviewer of 2022 and key JAR initiatives. ACCESS EVENT CONTENT Featured Speakers Kevin Lane Keller E. B. Osborn Professor of Marketing Tuck School of Business, Dartmouth College View Bio Kirk…
  • March 9 @ 9:00 am - 5:30 pm CST • Chicago

Today’s Shopping Landscape: Strategies for the Changing Consumer Journey

At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio…