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  • February 13 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Sonic Branding, ASMR Engagement, and Who Wins in Activist Messaging?

On February 13, academics from around the world shared insights from ground-breaking, empirical research on relatively new fields that have high-impact potential for the advertising industry: the effects of sonic branding, ASMR influencers and brand activist messaging. Afterwards, attendees participated in a dynamic, concluding Q&A with the speakers, led by ARF Chief Research Officer, Paul Donato. ACCESS EVENT CONTENT Featured Speakers Sebastian SilasResearcher at Hanover Music Lab Hanover University of Music, Drama and Media View Bio Daniel MüllensiefenProfessor of Psychology…
  • January 23 @ 12:00 pm - 1:00 pm EDT

The Seven Answers Every CMO Should Demand

On January 23, Ken Roberts, Founder and President of Forethought™, Mary Wilson Avant, Senior Consultant of Forethought™ and Elizabeth Windram, EVP, Marketing & Communications of CLEAR discussed the seven answers every CMO should demand, ranging from predicting change in market share, creating internal alignment between marketing and the rest of the organization, how generative AI can be leveraged, and more. ACCESS EVENT CONTENT Featured Speakers Mary Wilson AvantSenior Consultant Forethought™ View Bio Ken RobertsFounder and President Forethought™ View Bio Elizabeth…
  • December 13 @ 12:00 pm - 12:45 pm EDT

Making the Right Impression

On December 13, 2023, we explored the ever-evolving landscape of TV metrics. As individual commercial metrics become available for linear TV, in addition to the existing C3 and C7 metrics, there are various options that can be considered for defining commercial impressions with the more granular sub-minute data that is now available. Attendees learned how compared with panel-only results, combined panel and big data results significantly reduce the incidence of zero-rated audiences and show slight increases in overall viewing levels.…
  • October 25 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?

Stay at the forefront of advertising research and innovation. On October 25, we explored fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Experts shared fresh research on brand safety, social targeting and creative ads. ACCESS EVENT CONTENT Featured Speakers Ross JohnsonAssistant Professor of Marketing University of North Texas Speaker Bio…
  • July 26 @ 12:00 pm - 1:00 pm EDT

Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools

On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more. ACCESS EVENT CONTENT Featured Speakers Dennis BuchheimPresident ThinkMedium View Bio Jessica NguyenResearch Scientist Meta View Bio Paul DonatoCRO The ARF View Bio…