At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio…

On January 24, ARF Chief Research Officer Paul Donato led a discussion on what major CPG brands did during the lockdown and how their actions impacted sales and share of market into 2021. We discussed new insight from the first of an annual analysis on how long it may take for brands to recover if they go dark and explored what was learned from the actions brands took during the COVID-19 recession. ACCESS EVENT CONTENT Featured Speaker Paul DonatoChief Research…

On November 10, 2022, experts from Meta, Neustar, Inc., Sallie Mae and the ARF joined us for Part II of our Insights Studio Series on the changing data privacy landscape. At this follow-up session, we discussed how privacy will affect both short- and long-term marketing strategies. Plus, hear what actions marketers can take across high priority topics like measurement and value creation. At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the…

At this Insights Studio event on November 3, 2022, a global line-up of speakers from Australia, France, India, Romania and the U.S. presented research on how advertisers can optimize campaigns to retain consumer attention. Deepen your understanding of roadblock advertising, influencer cues on social media, and hear strategies for beating banner blindness. ACCESS EVENT CONTENT Featured Speakers Emna CherifAssociate Professor of Marketing University of Clermont Auvergne’s IAE Clermont Auvergne School Speaker Bio Scott KoslowProfessor of Marketing Macquarie University Speaker Bio…

At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the ads landscape and insights on peoples’ thoughts and behaviors around privacy—based on the latest ARF Privacy Survey. Experts from Boston University, Meta, Nielsen and the ARF shared macro-level trends as well as frameworks to help make sense of the advertising ecosystem. Part 2 on November 10: A follow-up session where we will deep dive into what these changes mean tactically and what…

As the advertising industry continues to evolve at a rapid pace, previous research on context adjacency is no longer aligned with current industry standards. On October 12, 2022, speakers from Meta and the ARF discussed the work that was done to build the foundations for developing data-driven definitions and measurement tools for context adjacency – and the findings of this research. Further topics of discussion included whether there is minimal-to-no association for content adjacent to ads regardless of risk severity…

On September 13, 2022, experts from Twitch, sparks & honey and MediaCom U.S. discussed the triumphs and challenges diverse communities in gaming are facing today. Although diversity in gaming has seen improvements in recent years, there is still work to be done. This event explored the role advertisers can play in making gaming and livestreaming even more inclusive. Panelists shared what brands can do to make a meaningful impact. ACCESS EVENT CONTENT Featured Speakers Davianne HarrisChief Client Officer, Head of…

On July 20, experts at HawkPartners, Oracle Advertising, Cognovi Labs and Digitas joined us for an Insights Studio to explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision making, focusing on how to identify and measure these factors. Participants gained insights on how to better identify and measure the role of emotion as panelists presented case studies that dispel the myth that business decisions are solely based on rational thought. ACCESS EVENT CONTENT…

At this Insights Studio, a global line-up of speakers from the U.S., Hong Kong and India presented their research on what drives influencer followers, consumers’ memory and recognition of brands, the value of sports sponsorships for brands, and disengagement in advertising. These Journal of Advertising Research authors synthesized their recently published work and offered hands-on, practical guidance and methodologies that advance scholarship. Topics discussed: Influencer Engagement: Six different consumer segments reveal tendencies that drive people to follow influencers, providing insights…