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  • June 17 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Ad Agency Intelligence: New Research on Agency Incentives, AI Integration, and Creative Attribute Effectiveness

On June 17, researchers from global institutions presented new work tackling key challenges in the advertising industry. Presentations included a study on how client incentive structures influence agency creativity, a […]
  • June 10 @ 12:00 pm - 1:00 pm EDT

Accelerating Video ROI: Understanding the Levers that Drive Efficiency and Effectiveness

On June 10, Google industry experts led an in-depth session on Media Mix Modeling (MMM) and key video advertising levers to drive efficiency and ROI. Attendees heard actionable insights on […]
  • April 10 @ 12:00 pm - 1:00 pm EDT

Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement […]
  • March 12 @ 12:00 pm - 1:00 pm EDT

Big Data and Advanced Audiences

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how […]
  • February 26 @ 12:00 pm - 1:00 pm EDT

Accelerating Towards the New Era of Online Privacy

On February 26, our Insights Studio Series delved into the future of online privacy. Attendees discovered privacy-preserving alternatives to cross-site identifiers and learned how ad tech companies are integrating these […]
  • January 30 @ 12:00 pm - 1:00 pm EDT

The State of Privacy-First Marketing & Redefining Performance

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in […]
  • October 15 @ 12:00 pm - 1:00 pm EDT

The Importance of Incrementality in Retail Media Measurement

Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of […]
  • October 9 @ 12:00 pm - 12:45 pm EDT

Big Data and Advanced Audiences

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees […]
  • September 17 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Virtual Influencers, Advertising’s Financial Impact, and Avatars in the Metaverse

Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration […]
  • September 10 @ 12:00 pm - 1:00 pm EDT

MMM Best Practices and Success Stories

Attendees joined us on September 10 for an Insights Studio on the latest in Marketing Mix Modeling (MMM). Panelists shared proven strategies for implementing and optimizing MMM and revealed valuable […]