On November 10, 2022, experts from Meta, Neustar, Inc., Sallie Mae and the ARF joined us for Part II of our Insights Studio Series on the changing data privacy landscape. At this follow-up session, we discussed how privacy will affect both short- and long-term marketing strategies. Plus, hear what actions marketers can take across high priority topics like measurement and value creation. At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the…

At this Insights Studio event on November 3, 2022, a global line-up of speakers from Australia, France, India, Romania and the U.S. presented research on how advertisers can optimize campaigns to retain consumer attention. Deepen your understanding of roadblock advertising, influencer cues on social media, and hear strategies for beating banner blindness. ACCESS EVENT CONTENT Featured Speakers Emna CherifAssociate Professor of Marketing University of Clermont Auvergne’s IAE Clermont Auvergne School Speaker Bio Scott KoslowProfessor of Marketing Macquarie University Speaker Bio…

At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the ads landscape and insights on peoples’ thoughts and behaviors around privacy—based on the latest ARF Privacy Survey. Experts from Boston University, Meta, Nielsen and the ARF shared macro-level trends as well as frameworks to help make sense of the advertising ecosystem. Part 2 on November 10: A follow-up session where we will deep dive into what these changes mean tactically and what…

On November 1, 2022, the ARF Cultural Effectiveness Council hosted panelists from Alma, General Mills, Ipsos and Vevo to discuss how inclusive research and marketing can help in reaching and communicating to the broader market. Panelists discussed specific campaign success stories that have utilized this approach, the research that was conducted, advice for other brands on leading with inclusive insights, and how to address pushback. ACCESS EVENT CONTENT Featured Speakers Kimberley McArthur Cultural Engagement Strategist and Multicultural Brand Experience Lead…

As the advertising industry continues to evolve at a rapid pace, previous research on context adjacency is no longer aligned with current industry standards. On October 12, 2022, speakers from Meta and the ARF discussed the work that was done to build the foundations for developing data-driven definitions and measurement tools for context adjacency – and the findings of this research. Further topics of discussion included whether there is minimal-to-no association for content adjacent to ads regardless of risk severity…

On September 13, 2022, experts from Twitch, sparks & honey and MediaCom U.S. discussed the triumphs and challenges diverse communities in gaming are facing today. Although diversity in gaming has seen improvements in recent years, there is still work to be done. This event explored the role advertisers can play in making gaming and livestreaming even more inclusive. Panelists shared what brands can do to make a meaningful impact. ACCESS EVENT CONTENT Featured Speakers Davianne HarrisChief Client Officer, Head of…

On July 20, experts at HawkPartners, Oracle Advertising, Cognovi Labs and Digitas joined us for an Insights Studio to explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision making, focusing on how to identify and measure these factors. Participants gained insights on how to better identify and measure the role of emotion as panelists presented case studies that dispel the myth that business decisions are solely based on rational thought. ACCESS EVENT CONTENT…

At this Insights Studio, a global line-up of speakers from the U.S., Hong Kong and India presented their research on what drives influencer followers, consumers’ memory and recognition of brands, the value of sports sponsorships for brands, and disengagement in advertising. These Journal of Advertising Research authors synthesized their recently published work and offered hands-on, practical guidance and methodologies that advance scholarship. Topics discussed: Influencer Engagement: Six different consumer segments reveal tendencies that drive people to follow influencers, providing insights…

At our Insights Studio on March 22, 2022, we discussed industry privacy changes and how this new wave of privacy regulations is reshaping the marketing measurement landscape. Angelina Eng, VP, Measurement & Attribution, Programmatic+Data Center at IAB provided an overview of the measurement dilemma marketers face today, what specific areas of measurement are being disrupted, and the recent research covering how marketers are adapting. Angelina then discussed IAB’s Plan of Action framework for how marketers should adapt to these changes.…

At our first ARF Women in Analytics Mentoring Meet-Up of the year, we heard from three industry trailblazers on the “what”, “why” and “how” of their careers. Colleen Funkey of The Estée Lauder Companies, Gloria Cox of The Cambridge Group and Renata Policicio of Warner Media reflected on their unique journeys and shared the steps they took and lessons they learned. From what inspired them to originally go into market research to how they now navigate their careers at a…