On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more. ACCESS EVENT CONTENT Featured Speakers Dennis BuchheimPresident ThinkMedium View Bio Jessica NguyenResearch Scientist Meta View Bio Paul DonatoCRO The ARF View Bio…

On June 21, 2023, a global cast of speakers presented their peer-reviewed, academic research and shared insights on ad spend signaling, deepfakes/AI, fictional character endorsers and influencer KPIs across platforms. ARF Chief Research Officer, Paul Donato, led a stimulating Q&A panel and announced the winners of the Best Paper and Reviewer of 2022 and key JAR initiatives. ACCESS EVENT CONTENT Featured Speakers Kevin Lane Keller E. B. Osborn Professor of Marketing Tuck School of Business, Dartmouth College View Bio Kirk…

At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio…

On January 24, ARF Chief Research Officer Paul Donato led a discussion on what major CPG brands did during the lockdown and how their actions impacted sales and share of market into 2021. We discussed new insight from the first of an annual analysis on how long it may take for brands to recover if they go dark and explored what was learned from the actions brands took during the COVID-19 recession. ACCESS EVENT CONTENT Featured Speaker Paul DonatoChief Research…

On November 10, 2022, experts from Meta, Neustar, Inc., Sallie Mae and the ARF joined us for Part II of our Insights Studio Series on the changing data privacy landscape. At this follow-up session, we discussed how privacy will affect both short- and long-term marketing strategies. Plus, hear what actions marketers can take across high priority topics like measurement and value creation. At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the…

At this Insights Studio event on November 3, 2022, a global line-up of speakers from Australia, France, India, Romania and the U.S. presented research on how advertisers can optimize campaigns to retain consumer attention. Deepen your understanding of roadblock advertising, influencer cues on social media, and hear strategies for beating banner blindness. ACCESS EVENT CONTENT Featured Speakers Emna CherifAssociate Professor of Marketing University of Clermont Auvergne’s IAE Clermont Auvergne School Speaker Bio Scott KoslowProfessor of Marketing Macquarie University Speaker Bio…

At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the ads landscape and insights on peoples’ thoughts and behaviors around privacy—based on the latest ARF Privacy Survey. Experts from Boston University, Meta, Nielsen and the ARF shared macro-level trends as well as frameworks to help make sense of the advertising ecosystem. Part 2 on November 10: A follow-up session where we will deep dive into what these changes mean tactically and what…

As the advertising industry continues to evolve at a rapid pace, previous research on context adjacency is no longer aligned with current industry standards. On October 12, 2022, speakers from Meta and the ARF discussed the work that was done to build the foundations for developing data-driven definitions and measurement tools for context adjacency – and the findings of this research. Further topics of discussion included whether there is minimal-to-no association for content adjacent to ads regardless of risk severity…