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  • May 4 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Influencer Engagement, Ad Disengagement, Co-Branding Recall and Sponsorship ROI

At this Insights Studio, a global line-up of speakers from the U.S., Hong Kong and India presented their research on what drives influencer followers, consumers’ memory and recognition of brands, the value of sports sponsorships for brands, and disengagement in advertising. These Journal of Advertising Research authors synthesized their recently published work and offered hands-on, practical guidance and methodologies that advance scholarship. Topics discussed: Influencer Engagement: Six different consumer segments reveal tendencies that drive people to follow influencers, providing insights…
  • March 22 @ 12:00 pm - 1:00 pm EDT

ARF Insights Studio: The Measurement Dilemma -- Navigating Privacy-Driven Disruption

At our Insights Studio on March 22, 2022, we discussed industry privacy changes and how this new wave of privacy regulations is reshaping the marketing measurement landscape. Angelina Eng, VP, Measurement & Attribution, Programmatic+Data Center at IAB provided an overview of the measurement dilemma marketers face today, what specific areas of measurement are being disrupted, and the recent research covering how marketers are adapting. Angelina then discussed IAB’s Plan of Action framework for how marketers should adapt to these changes.…
  • February 9 @ 12:00 pm - 1:00 pm EDT

ARF Women in Analytics: Mentoring Meet-up -- Three Leaders, Three Stories

At our first ARF Women in Analytics Mentoring Meet-Up of the year, we heard from three industry trailblazers on the “what”, “why” and “how” of their careers. Colleen Funkey of The Estée Lauder Companies, Gloria Cox of The Cambridge Group and Renata Policicio of Warner Media reflected on their unique journeys and shared the steps they took and lessons they learned. From what inspired them to originally go into market research to how they now navigate their careers at a…
  • January 26 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Big Data and Converging TV -- What Role Can Deterministic Panels Play in Unlocking Opportunity?

Return Path Data. Set Top Box Data. Millions of Consumer Devices. Server Logs. In an era where big data is being tapped for decision making, and each source has a limited and often unrepresentative view, what is the role of a representative panel? What will and should panels look like in the future? After all, TV is converging with digital, the rise of CTV has ushered in content and marketing opportunities for businesses, and consumers have decision-making power unlike ever…
  • December 9 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond

Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement. During this Insights Studio, we explored the measurement challenges brands have faced in the wake of significant consumer changes. We also discussed best practices brands should be using to ensure their marketing measurement is set up for future success as consumers continue to react to major societal change. OptiMine, an agile marketing analytics provider, Kepler, a global digital agency, and Beachbody, an innovative health and fitness…
  • November 2 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Going “Dark,” Causality, Gender and Creativity

At this Insights Studio, a global line-up of speakers from the U.S., Europe and Australia presented their research on the impact of halting advertising; methods to improve data analysis into TV ad effectiveness; gender-role signaling in ads; and the process for creating emotional advertising. The event offered hands-on, actionable insights into a broad range of topics, with new methodologies that advance knowledge in existing research. Topics discussed: Going dark: What happens to sales when brands stop advertising for 12 months…
  • October 13 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Balancing Personalization and Data Privacy for Optimal Customer Experience

Marketers currently face a daunting paradox: 91% of US consumers say they are more likely to shop with brands that provide personalized offers and recommendations; meanwhile, 81% of respondents say the potential risks of data collection by companies outweigh the benefits. This leaves Marketers to thread a delicate balance – provide customers with a personalized experience and ensure that their data is secure and being used responsibly. During this Insights Studio event, HawkPartners shared a blueprint for brands to follow…
  • October 5 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Apple ATT is Now Live. How are Brands Being Impacted, and What is the Path Forward?

Matt Voda, CEO of OptiMine, returned to the Insights Studio, on Oct. 5 to revisit the topic of Apple’s ATT changes and the impact they’re having on the measurement ecosystem. Matt provided an overview of Apple’s ATT changes from May 2021, with a focus on what changed, why and when. Given Apple’s impact—tracking going dark, rising CPMs and measurement holes—what are brands seeing? With tracking and privacy changing expected to move forward, how likely are they to impact brands even…
  • August 10 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Navigating the Road to Cross-Platform Measurement

Imagine a world in which advertisers and publishers will be able to transact using a single metric across linear and digital that is trusted, independent, and standardized across the industry. With this single, deduplicated number, marketers will have visibility into total video consumption regardless of platform or device. They will also be able to benefit from a better understanding of unique audiences, the ability to better understand the frequency, and reduce double counting, inflated metrics, and advertising waste. To help…
  • June 3 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Moving Forward in the Cookie-Less Future -- How Apple and Google Privacy Changes Impact You

At ARF’s March 24 Insights Studio, OptiMine’s Matt Voda presented an overview about how Google and Apple’s tracking changes are impacting brands and why it matters, how brands should think about future-proofing their advertising measurement in an environment of increased data privacy, and strategies for future success. On June 3, Matt Voda returned to give an update about the implications for the entire advertising ecosystem — brands, ad networks, publishers and Walled Gardens. Leaders from Novus Media and Spotify joined…