On June 17, researchers from global institutions presented new work tackling key challenges in the advertising industry. Presentations included a study on how client incentive structures influence agency creativity, a […]

On June 10, Google industry experts led an in-depth session on Media Mix Modeling (MMM) and key video advertising levers to drive efficiency and ROI. Attendees heard actionable insights on […]

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement […]

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how […]

On February 26, our Insights Studio Series delved into the future of online privacy. Attendees discovered privacy-preserving alternatives to cross-site identifiers and learned how ad tech companies are integrating these […]

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in […]

Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of […]

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees […]

Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration […]

Attendees joined us on September 10 for an Insights Studio on the latest in Marketing Mix Modeling (MMM). Panelists shared proven strategies for implementing and optimizing MMM and revealed valuable […]