The oldest millennials were getting ready to graduate from high school when the terrorist attack on 9/11 changed the course of history. Then, as they were just starting their careers, millennials were stung with the 2008 recession.
Now impacted by one of the most dire health crises in over a century, the youngest of that generation are finding themselves being sent home from college, unsure of next steps or what the “new normal” will look like.
Millennials have experienced a variety of difficult periods over the course of their young lives that has shaped this generation and, in turn, affected advertising and consumerism.
The ARF Young Pros hosted several millennials from diverse backgrounds who shared how these difficult times have affected them both personally and professionally. They discussed what marketers, advertisers, brands and researchers need to know about the millennial generation, and their unique perspectives, to market to them effectively.