“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos (CEO, Amazon)
In recognition of marketers’ increased interest in creating strong customer experience programs, the ARF and MESH Experience announce a new webcast series to enable brands, agencies, and those who work with them to improve CX programs’ ability to drive business success.
The initial webcast – How to Drive Business Growth from Customer Experience – dives into lessons learned in developing CX efforts. Topics include:
• What distinguishes great CX – and the downside of poor CX
• Unique qualities of CX in the marketing framework
• Implications of changing CX trends
MESH CEO president Fiona Blades will be joined by experts in the field, including a long-term CX marketing professional and a noted professor. Discussion provides a preview of best practices that will be shared at the ARF’s EXPERIENCExSCIENCE event during Advertising Week New York.
Each webcast in the ARF-MESH Experience series focuses on how to activate a specific element within CX that makes a business difference. Don’t miss tuning into the special launch session on THURSDAY, September 19, to learn what it takes to succeed in the new age of customer experience. (note special webcast date)