Webcast: Highlights from AI Leadership Lab Workshop

Missed ARF’s artificial intelligence (AI) Leadership Lab workshop? This webinar was your chance to hear how Google’s and IBM Watson Ad’s are applying AI in advertising.

Log-in for Highlights and Presentation.

Henry Wolf – ARF’s data scientist highlighted their findings and provided clear definitions regarding different forms of AI and summarized industry best practices.

Topics Included:

• What efforts are needed to persuade management to invest in AI technology?
• Can AI be used to identify these concepts of a brand?
• How can AI facilitate conversational marketing?

Speaker 

Henry Wolf, Data Scientist, ARF