Since the onset of COVID-19, viewing patterns have changed dramatically. The biggest shift, however, has been an accelerated trend towards streaming. Shelter at home policies and health concerns about gathering in large public places, such as movie theaters, are the driving forces.
The ARF’s OTT virtual event is dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”: How are viewing patterns and preferences evolving? What strategies are streaming companies employing to maintain and increase market share? How are studios evaluating and overcoming production challenges? Today’s OTT landscape is vastly different from one year ago – how can advertisers take advantage of the shifts?
Spanning two days, for two hours each day, leading OTT providers, advertisers and research experts will share their perspectives and predictions about changing viewing behavior and where the market is heading. Learn. Connect. Share.