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Summary
Since the onset of COVID-19, viewing patterns have changed dramatically. The biggest shift, however, has been an accelerated trend towards streaming. Shelter at home policies and health concerns about gathering in large public places, such as movie theaters, are the driving forces.
The ARF’s OTT virtual event was dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”: How have viewing patterns and preferences evolved? What strategies have streaming companies employed to maintain and increase market share? How have studios evaluated and overcome production challenges? 2020 OTT landscape are vastly different from 2019 – how have advertisers taken advantage of the shifts?
Spanning two days, for two hours each day, leading OTT providers, advertisers and research experts shared their perspectives and predictions about changing viewing behavior and where the market is heading.
