Insights Studio: Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond
Consumer behaviors have changed dramatically creating new challenges for brands and their marketing measurement. During this Insights Studio on December 9, we will explore the measurement challenges brands have faced in the wake of significant consumer changes over the last 18 months. We will also discuss best practices brands should be using to ensure their marketing measurement is set up for future success as consumers continue to react to major societal change.
OptiMine, an agile marketing analytics provider, Kepler, a global digital agency, and Beachbody, an innovative health and fitness company, will share their observations on how recent changes in consumer shopping and media consumption behaviors are being reflected in marketing measurement.
Experts will address key industry questions, including:
- Are specific media vehicles proving to be more or less effective?
- Can you build an effective measurement model that includes pre-pandemic data?
- How frequently do you need to model your data to keep pace with consumer change?
- What are practical steps you can take to set your team up for success?
The panel will share case studies, discuss new analytics best practices and provide recommendations for adjusting your approach to measurement in 2022.
Featured Speakers
OptiMine
Kepler
Beachbody
