Why has customer experience become such a critical factor today for brand success?
Find out at EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York. You must use code ARF2019 to attend EXPERIENCExSCIENCE and get access to an exclusive ARF cocktail reception at Bar Boulud that evening, plus all Advertising Week NY sessions.
At EXPERIENCExSCIENCE we’ll explore these areas:
- What is the role of CDP in managing customer experience?
- How can brands get the best out of paid, owned and earned media?
- What are best practices for measuring customer experience investments?
- How can companies successfully make customer experience a collaborative company-wide initiative?
Don’t miss this opportunity to learn what it takes to succeed in the new age of customer experience marketing – and enjoy post-event cocktails and networking at Bar Boulud.
Barb MurrerSenior Director, Global Marketplace Insights
Levi Strauss & Co.
Martin KihnSVP of Salesforce Marketing Cloud
Fiona BladesPresident & Chief Experience Officer
David LevinVP, Customer Experience & Digital Innovation
Bob’s Discount Furniture
Jane ClarkeCEO, Managing Director
Coalition for Innovative Media Measurement
Mandy RicoGlobal Director, The Inclusion Index
Amy FentonChief Client Officer, Insights Division
Details and Venue