EXPERIENCExSCIENCE

Why has customer experience become such a critical factor today for brand success?

At EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York, we addressed why customer experience has become such a critical factor today for brand success.

Speakers from Ben & Jerry’s, Philips, Levi’s, CBS, LATAM Airlines, Kantar, Salesforce and more, shared:

• The role of CDP in managing customer experience
• How brands can get the best out of paid, owned and earned media
• Best practices for measuring customer experience investments
• How companies can successfully make customer experience a collaborative company-wide initiative
  The day was rich in terms of learnings of what it takes to succeed in the new age of customer experience marketing.

Presentations are available for download for ARF members.

Featured Speakers

Matthew McCarthyCEO
Ben & Jerry’s

Jennie WeberVP, Customer & User Experience
Best Buy

Tom AffinitoVP, Corporate Development,
Kenshoo

Bernard BrennerSenior Director,
Microsoft

Blake CahillSVP, Head of Digital Marketing
Philips

Barb MurrerSenior Director, Global Marketplace Insights
Levi Strauss & Co.

Radha Subramanyam, Ph.D.Chief Research & Analytics Officer
CBS Television Network

Martin KihnSVP of Salesforce Marketing Cloud
Salesforce

Mark SchwartzVP, CX Insight
Marriott International

Fiona BladesPresident & Chief Experience Officer
MESH Experience

André D’AbreuHead of Marketing Intelligence
LATAM Airlines

David LevinVP, Customer Experience & Digital Innovation
Bob’s Discount Furniture

Jane ClarkeCEO, Managing Director
Coalition for Innovative Media Measurement

Mandy RicoGlobal Director, The Inclusion Index
Kantar

Amy FentonChief Client Officer, Insights Division
Kantar NA