Why has customer experience become such a critical factor today for brand success?
At EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York, we addressed why customer experience has become such a critical factor today for brand success.
Speakers from Ben & Jerry’s, Philips, Levi’s, CBS, LATAM Airlines, Kantar, Salesforce and more, shared:
- The role of CDP in managing customer experience
- How brands can get the best out of paid, owned and earned media
- Best practices for measuring customer experience investments
- How companies can successfully make customer experience a collaborative company-wide initiative
The day was rich in terms of learnings of what it takes to succeed in the new age of customer experience marketing.
Presentations are available for download for ARF members.
Barb MurrerSenior Director, Global Marketplace Insights
Levi Strauss & Co.
Martin KihnSVP of Salesforce Marketing Cloud
Fiona BladesPresident & Chief Experience Officer
David LevinVP, Customer Experience & Digital Innovation
Bob’s Discount Furniture
Jane ClarkeCEO, Managing Director
Coalition for Innovative Media Measurement
Mandy RicoGlobal Director, The Inclusion Index
Amy FentonChief Client Officer, Insights Division