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DTSTAMP:20260730T194225
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UID:372814-1772625600-1772629200@thearf.org
SUMMARY:Creative Council Peek Behind the Curtain: Brand Meets Game: Navigating Creative Strategy in High-Profile Sports Sponsorships
DESCRIPTION:Creative Council Peek Behind the Curtain: Brand Meets Game: Navigating Creative Strategy in High-Profile Sports Sponsorships\n      March 4 @ 12:00 pm - 1:00 pm EDT | Virtual\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nAs major global sporting events set the cultural agenda\, many brands seize the opportunity to partner with these sporting events. How does that affect their creative strategy and the content of their ads? What research do they undertake to align their strategy with the ethos of the event? The ARF Creative Council answered these questions and more on March 4. The panel included NBCU\, the network that broadcasts the Olympics and Super Bowl\, and two advertisers that have been prominent in sports sponsorships: Coca Cola and Bank of America. \nACCESS EVENT CONTENT\n\n\nFeatured Speakers\n\n\n\n\n\nMatthew GottliebSVP\, Insights & Measurement\nNBCUniversal Advertising & Partnerships \n\n\nView Bio\n\n\n\n\n\n\nKristen RumbleVP Brand Strategy & Creative \nBODYARMOR/ \nPOWERADE\,\nCoca-Cola \n\n\nView Bio\n\n\n\n\n\n\nTrey BallardVice President\, Sports and Entertainment Marketing \nBank of America \n\n\nView Bio\n\n\n\n\n\n\nJillian RiceVP\, Creative Excellence\nIpsos \nModerator \n\nView Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n ACCESS EVENT CONTENT\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/creative-council-march-2026/
CATEGORIES:2 - Subject Focused,3 - Industry Vertical,9 - Councils
ATTACH;FMTTYPE=image/png:https://thearf.org/wp-content/uploads/2025/06/creative-council-160x80-2.png
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