“Conversations with Great Minds” spotlighted two impressive industry leaders and Great Mind Awards winners about their journeys, successes and insights on the state of the industry today.
Alice K. Sylvester, Partner at Sequent Partners, winner of the 2021 Erwin Ephron Demystification Award, will be interviewed by Ad Age Editor at Large, Jack Neff. Alice discussed her view on the future of brands, measurement and analytics, whose work and leadership has inspired her the most, and what keeps her up at night.
The Erwin Ephron Demystification Award pays tribute to the father of ‘recency,’ Erwin Ephron, a pioneer and legendary influencer in media planning.
Alvaro Luque, CEO & President of Avocados from Mexico (AFM) and winner of the Chief Marketing Officer Award, was interviewed by Kristina Monllos, Marketing Editor at Digiday. Alvaro has fundamentally changed produce marketing in the U.S. and his vision to advertise in the Super Bowl is one of many industry firsts that have positioned AFM as one of the most innovative produce companies in the world.
Alvaro shared details about how innovation plays a role at AFM, what kickstarted Alvaro’s move to bring AFM to the Superbowl, and what truly defines a successful performance driven organization.
The CMO award honors an industry professional who has embraced research, insights, and data analytics to drive growth, brand value, and better consumer experience.